Startup & Developer Marketing Lead

rippling

New York (NY)

Hybrid

USD 150,000 - 230,000

Full time

2 days ago

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Job summary

Rippling is seeking a Head of Startup & Developer Marketing to own and grow relationships with startup founders, VCs, and a thriving developer community. You will lead the go-to-market strategy end-to-end, from positioning to campaigns, and drive awareness and pipeline with autonomy and velocity.

You and your team will collaborate with founders, VCs, developers, and ecosystem partners to place Rippling in front of the right audiences at the right moments, delivering measurable growth and revenue

Qualifications

8+ years in B2B marketing, with focus on startup and developer audiences.
Ability to translate complex AI/data tech into clear narratives for technical audiences.
Track record of owning integrated campaigns and demand generation with measurable pipeline.

Responsibilities

Own go-to-market strategy for startup and developer segments aligned to awareness and revenue targets.
Scale partnerships with VCs, accelerators, founder communities, and dev ecosystems to drive pipeline.
Own developer content and awareness programs: technical content, docs improvements, videos, conference presence.
Use data to measure performance, prioritize spend, and report funnel impact to leadership.
Craft messaging that resonates with founders and early-stage operators.
Lead and develop a high-performing team.