Staff Web Content Strategist for Growth & AI

The Wrap; California; Hybrid; USD 146,000 - 222,000; Full time

Job summary

Gusto is seeking a Staff Content Strategist, Web to own messaging and content strategy for gusto.com. This role sits at the intersection of content design, editorial strategy, and growth and reports into the Brand Studio within Design.

You’ll develop messaging frameworks, craft high-converting page copy, design content structures, and optimize experiences through testing and experimentation, partnering with designers, PMs, engineers, and web marketing.

Qualifications

• 5–8 years of experience in content strategy, content design, UX writing, or web copywriting with ownership of complex digital experiences.
• Fluency with AI writing and ideation tools and ability to design AI-driven content experiences.
• Experience governing AI-generated content at scale, including defining review criteria and quality standards.

Responsibilities

• Own the content strategy across gusto.com, defining what gets said, to whom, and why with clear performance accountability.
• Design intent-led content structures, page frameworks, and navigation flows from discovery to conversion.
• Build messaging frameworks that translate complex product value into human-centric copy driving measurable impact.
• Write end-to-end web copy—from value propositions to CTAs and landing pages.
• Identify friction moments and validate content solutions through A/B testing.
• Collaborate with product managers, engineers, growth designers, and web marketing to ship cohesive experiences.
• Contribute to and evolve content standards, voice guides, and style documentation.
• Use AI tools to accelerate workflow and ensure consistency, voice, and QA across the site.
• Translate complex product and technical information into simple, accessible language.

Skills

Content strategy

UX writing

Web copywriting

AI writing tools

Quality standards

Systems thinking

Autonomous work

Figma

Cross-functional collaboration

Tools

Figma

Job description

Gusto is seeking a Staff Content Strategist, Web to own messaging and content strategy for gusto.com. This role sits at the intersection of content design, editorial strategy, and growth and reports into the Brand Studio within Design.

You’ll develop messaging frameworks, craft high-converting page copy, design content structures, and optimize experiences through testing and experimentation, partnering with designers, PMs, engineers, and web marketing.