Senior Staff Designer - Web Experiences & AI Systems

The Wrap; New York (NY); Hybrid; USD 202,000 - 253,000; Full time

Job summary

Gusto is expanding its in-house creative studio and seeking a Senior Staff Designer to own digital experiences from wireframes to production handoff. You’ll shape layout, motion, typography, and responsive behavior while collaborating with engineers, marketers, and cross-functional partners to scale design systems and component libraries.

You’ll lead high-impact interactive craft, contribute to brand storytelling across web touchpoints, and drive efficiency through AI-enabled workflows.

Qualifications

• 8+ years designing interactive or digital experiences for brand, agency, or in-house teams.
• Expert-level fluency in Figma (systems, components, prototyping) and Adobe Creative Suite.
• Fluency in AI-powered tools to build systems, prototypes and improve experiences.
• Deep experience with a CMS—building, customizing, and delivering rich interactive web experiences.
• A portfolio demonstrating robust interactive craft and design systems.
• Strong typography, layout, motion, and responsive design instincts.
• Able to transition between high-craft brand work and fast-turn campaigns.
• Strong collaboration with engineering, creative, and marketing teams.
• Maker mindset focused on improving how work gets made.

Responsibilities

• Design responsive web experiences for marketing pages, campaign landing pages, micro-sites, and interactive brand moments.
• Build and integrate AI to evolve a modular web design system and Figma component libraries.
• Create interactive prototypes and motion-rich experiences translating complex ideas into visual narratives.
• Use AI-powered tools to build the foundation of the web design system and test interactions.
• Collaborate with marketers, product teams, and cross-functional partners from concept through launch.
• Build, customize, and create rich visuals directly within our CMS platform.
• Leverage modern design and AI workflows to iterate and improve output.
• Maintain accessibility standards and ensure cross-device performance.

Skills

Figma

Adobe Creative Suite

AI tools

CMS platforms

Portfolio

Typography & layout

Responsive design

Collaboration

Maker mindset

Tools

CMS

AI tools

Job description

Gusto is expanding its in-house creative studio and seeking a Senior Staff Designer to own digital experiences from wireframes to production handoff. You’ll shape layout, motion, typography, and responsive behavior while collaborating with engineers, marketers, and cross-functional partners to scale design systems and component libraries.

You’ll lead high-impact interactive craft, contribute to brand storytelling across web touchpoints, and drive efficiency through AI-enabled workflows.