Senior Social Content Strategist & Brand Amplifier

The Wrap; New York (NY); Hybrid; USD 130,000 - 180,000; Full time

Job summary

Gusto is recruiting a Social Content Strategist to own organic social strategy and execution across brand channels. You will lead day-to-day content strategy, collaborate with an external agency, and drive executive amplification while supporting the internal social team.

You will partner with leadership on strategy, coordinate asset production, and manage publishing and engagement across major social accounts. A strong background in short-form video and creator content is essential.

Qualifications

• 7+ years of managing organic social for a consumer or B2B brand.

Responsibilities

• Own organic social strategy across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook.
• Coordinate executive amplification with leadership and publish content across accounts.
• Brief and review campaigns with our social agency of record and approve outputs.
• Collaborate with performance marketing to identify content worth a paid boost.
• Create and maintain social content and voice reports for leadership.
• Support product launches with cross-functional messaging and timelines.
• Manage social tooling, vendor relations, and renewals.
• Lead proactive community management and crisis response with Head of Social.

Skills

Organic social strategy

Agency management

Social analytics

Cross-functional collaboration

Brand voice & risk

Content tools

Short-form video

UGC/CGC integration

Tools

Sprout Social

Canva

CapCut

Job description

Gusto is recruiting a Social Content Strategist to own organic social strategy and execution across brand channels. You will lead day-to-day content strategy, collaborate with an external agency, and drive executive amplification while supporting the internal social team.

You will partner with leadership on strategy, coordinate asset production, and manage publishing and engagement across major social accounts. A strong background in short-form video and creator content is essential.