Sr. Marketing Manager-Channels and Analytics (Hybrid, Chicago)

Byline Bank; Chicago (IL); Hybrid; USD 104,000 - 150,000; Full time

Job summary

A leading bank in Chicago is seeking a Sr. Marketing Manager-Channels and Analytics. This critical role involves overseeing marketing content development, analytics strategy, and leading a dynamic team to drive effective campaigns. The successful candidate will bring over 10 years of experience, particularly in the financial services sector, and be proficient in tools like Salesforce Marketing Cloud and Power BI.

Benefits

Medical coverage

401k

Paid time off

Qualifications

• 10+ years of experience in marketing or related leadership roles.
• Proficient in Salesforce Marketing Cloud and Data Analytics tools.
• Strong communication skills for presentations and stakeholder influence.

Responsibilities

• Manage marketing content across multiple channels.
• Direct marketing analytics strategy and improve campaign performance.
• Lead a team and conduct performance reviews to ensure project alignment.

Skills

Leadership

Data Analytics

Strategic Thinking

Communication

Education

Bachelor’s degree in Business, Marketing, Finance, or related field

Tools

Salesforce Marketing Cloud

Power BI

Job description

Sr. Marketing Manager-Channels and Analytics (Hybrid, Chicago)

Join to apply for the Sr. Marketing Manager-Channels and Analytics (Hybrid, Chicago) role at Byline Bank

Sr. Marketing Manager-Channels and Analytics (Hybrid, Chicago)

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Join to apply for the Sr. Marketing Manager-Channels and Analytics (Hybrid, Chicago) role at Byline Bank

This range is provided by Byline Bank. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$104,000.00/yr - $150,000.00/yr

About Byline Bank

Headquartered in Chicago, Byline Bank is a full-service commercial bank serving small- and medium-sized businesses, financial sponsors and consumers. Byline Bank has approximately $9.6 billion in assets and operates 46 branch locations throughout the Chicago and Milwaukee metropolitan areas. Byline Bank offers a broad range of commercial and community banking products and services, including small-ticket equipment leasing solutions, and is one of the top Small Business Administration lenders in the United States according to the national SBA ranking by the U.S. Small Business Administration by volume FY2023. Byline Bank is a member of FDIC and an Equal Housing Lender.

At Byline Bank, we take pride in being an award-winning workplace. Some of our recent recognitions include:

• U.S. News & World Report named Byline Bank as one of the Best Companies to Work for in the Midwest in 2024-2025
• Best Workplaces in Illinois in 2024 by Best Companies Group and Illinois SHRM (Society for Human Resource Management)
• Forbes America’s Best Small Employers 2023
  
  

By joining our team, you will become part of an organization that values growth, collaboration, and innovation. We strive to create an environment where employees feel supported and are empowered to excel in their roles. If you're looking for a career with a company that puts people first and makes a difference in the communities we serve, Byline Bank is the place for you.

Position Summary

The Sr. Marketing Manager – Channels and Analytics is a key member of the marketing leadership team and is responsible for managing a team to develop and deploy marketing content into various owned channels including email, website, social media, digital applications, etc. to support marketing campaigns. This role’s strategic scope includes developing channel capabilities to support Byline’s growth aspirations and improving the customer experience as well as marketing analytics to measure channel performance to support campaign optimizations.

Scope Of Responsibilities

• Serves as a key partner with marketing business leads, meeting regularly to understand their line of business (LOB) “client” strategic plans, annual priorities, and goals to support execution.
• Provides oversight and monitors best practices and competitor activities related to customer lifecycle marketing including onboarding, triggers, journeys, etc. to maximize lifetime value.
• Directs the marketing analytics strategy to improve collection, understanding, and identification of insights from various data sources to optimize marketing campaign development and execution.
• Manages website strategy and execution to drive acquisition, grow customer share of wallet, and build additional capabilities such as personalization.
• In partnership with Information Technology (IT), act as a key leader in developing enterprise CRM capabilities and connect to the Salesforce Marketing Cloud (SFMC) to optimize marketing communications.
• Leads the partnership and acts as the primary marketing contact with Salesforce for SFMC, ensuring maximum usage of the current portfolio and leading the product enhancement roadmap.
• Partners with internal and external agency partners as required to execute campaigns and optimizations.
• Manages a team of direct reports including allocation of work and oversight to ensure understanding and alignment with ongoing priorities and delivery of projects on time and on budget.
• Conducts regular one-on-one meetings as required.
• Sets and tracks performance goals and development plans through Annual Performance Planning.
• Conducts regular performance conversations, including formal mid-year and year-end reviews.
• Serves as key member of the Marketing Leadership Team, projecting a role model mindset of innovation, agility, and embracing change while helping to build/strengthen a culture of camaraderie and accountability.
• All other duties as assigned.
  
  

Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Qualifications

• Bachelor’s degree with preference for Business, Marketing, Finance, or related degree is required.
• 10+ years of demonstrated experience in marketing, product management, general management, and/or marketing leadership roles.
• Experience in financial services or related industry, a plus.
• Proficient with Salesforce Marketing Cloud.
• Proficient with Data Analytics platforms such as Power BI, Tableau, etc.
• Proficient with project management platform such as Workfront, MS Project, etc.
• Proficient in Microsoft Office suite, particularly Excel and PowerPoint.
• Demonstrated ability to lead a team towards established goals through prioritization, delegation, and accountability, in an evolving environment.
• Ability to articulate the vision and ideas via PowerPoint with strong communication skills, both written and presentation/verbal.
• Proven ability to influence key stakeholders and executives on vision and marketing plans, informed and supported by data.
• Ability to manage multiple competing priorities and stakeholders, negotiating prioritization and expectations with diplomacy, managing workload appropriately for cross functional teams and delivering on what you commit.
• Interest and enthusiasm for learning additional systems and software platforms including bank core system software for report export and analysis as needed.
• Entrepreneurial spirit with a passion for “building” (capabilities, teams, ideas, etc.)
• Ability to think strategically and analytically, while balancing ability and willingness to roll up your sleeves and work through details to ensure successful execution and follow-through.
  
  

Physical Demands/Work Environment

Hybrid work environment balancing main office, field/other offices, and work from home days.

Physical Demands/Work Environment

Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling the use of office equipment. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices.

At Byline Bank, we value work-life flexibility and support a hybrid work environment for this position. This role allows for a combination of remote and in-office work, with occasional visits to the office based on business needs. Specific in-office days may vary and will be discussed during the interview process.

Compensation & Benefits

Byline Bank offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.

The salary range for this position is between $104,000 to $150,000.

In addition, Byline provides benefits including medical coverage, dental, vision, disability, 401k, paid time off and much more! Depending on the specific role, compensation may also include discretionary bonuses and other benefit programs. The actual compensation package may vary based on factors such as skill set, experience level, and candidate's location.

Additional Information

Byline Bank is an Equal Opportunity Employment / Affirmative Action employer dedicated to providing an inclusive workplace where the unique differences of our employees are welcomed, respected, and valued. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at Byline Bank are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, protected veteran status, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Byline Bank will not tolerate discrimination or harassment based on any of these characteristics.

Byline Bank is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact us directly at 773-475-2900, Option #2.

If applying within the US, this role is not eligible for visa sponsorship now or in the future.

Note To Recruitment Agencies And Third-Party Recruiters

Byline Bank kindly requests that third-party recruiters, staffing agencies, and recruitment firms refrain from submitting resumes or candidate profiles without a prior agreement in place. Any unsolicited submissions will be considered property of Byline Bank, and no fees will be paid for placements resulting from such submissions. We appreciate your understanding and cooperation.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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