Sr. Manager, Marketing Analytics

Okta Inc.; Washington (IL); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Okta Inc. is seeking a Sr. Manager, Marketing Analytics to transform data into insights and influence decisions across marketing channels.

As a senior individual contributor, you will own measurement for campaigns, partners, and field marketing, including attribution modeling, ROI optimization, and emerging AI capabilities, serving as the analytics expert for marketing leadership.

Qualifications

• Own measurement and analytics for campaigns, partners, and field marketing.
• Develop attribution modeling and ROI optimization.
• Leverage emerging AI capabilities in analytics.

Responsibilities

• Drive attribution modeling and full-funnel measurement.

Skills

Attribution modeling

Marketing analytics

ROI optimization

Full-funnel measurement

Job description

Secure Every Identity, from AI to HumanIdentity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.As Sr. Manager, Marketing Analytics, you'll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for campaigns, partners, and field marketing—including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert and thought partner for marketing leadership.

What You'll Do

• Drive attribution modeling and full-funnel measurement.