Marketing Analytics Leader: Full-Funnel Insights & Attribution

Okta, Inc.; Bellevue (WA); On-site; USD 170,000 - 233,000; Full time

Job summary

Okta, Inc. in Bellevue, WA, seeks a Sr. Manager, Marketing Analytics to transform data into strategic decisions across marketing channels.

You will own attribution, ROI optimization, and emerging AI capabilities, serving as the analytics thought partner for marketing leadership. You'll build self-serve dashboards in Tableau, forecast budgets, and mentor junior analysts while collaborating with Field Analytics, Strategy & Planning, Data teams, and Marketing Leadership to drive performance

Qualifications

• 8+ years in Marketing Analytics, Operations, or BI in B2B SaaS.
• 4+ years in marketing analytics: campaign performance, demand gen, ABM.
• Experience translating data into strategic decisions for executives.

Responsibilities

• Drive attribution modeling and full-funnel measurement across marketing channels.
• Translate data into actionable insights and forecasts for budgets.
• Build self-service Tableau dashboards for brand, demand gen, and events.
• Collaborate with Field Analytics, Strategy & Planning, Data teams.
• Design and support rigorous marketing experiments and AI/ML capabilities.
• Mentor junior analysts and establish analytics best practices.

Skills

Marketing attribution modeling

Data storytelling

Tableau

Salesforce

Snowflake

Excel

A/B testing

SQL

Python/R

Education

MBA or Analytics/Economics degree

Tools

Tableau

Salesforce

Snowflake

Excel

GA4/Adobe Analytics

Job description

Okta, Inc. in Bellevue, WA, seeks a Sr. Manager, Marketing Analytics to transform data into strategic decisions across marketing channels.

You will own attribution, ROI optimization, and emerging AI capabilities, serving as the analytics thought partner for marketing leadership. You'll build self-serve dashboards in Tableau, forecast budgets, and mentor junior analysts while collaborating with Field Analytics, Strategy & Planning, Data teams, and Marketing Leadership to drive performance