Marketing Analytics Lead: Attribution & Insights

Okta; Chicago (IL); On-site; USD 170,000 - 233,000; Full time

Job summary

Okta in the United States is seeking a Sr. Manager of Marketing Analytics to own measurement across our marketing channels, build forecasts, and partner with analytics and data teams to drive decisions.

You will lead attribution, develop models for budget planning, and create dashboards in Tableau to support brand, demand gen, and events. The role includes mentoring junior analysts and advancing AI-driven insights.

Qualifications

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement.
• Track record of using data to drive business strategy and budget decisions.
• Experience across enterprise sales, product‑led growth, and partner marketing models.

Responsibilities

• Drive attribution modeling and full-funnel measurement across all marketing channels.
• Translate data into actionable insights and recommendations for marketing leaders across the business.
• Create forecasts and scenario models to inform annual budget planning and incremental asks.
• Build and maintain self‑service dashboards in Tableau for brand, demand gen, digital, and strategic events.
• Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs.
• Partner with the Marketing Data Operations team to maintain data quality across martech systems.
• Implement AI/ML capabilities for predictive modeling and automated insights.
• Design and support marketing experiments with rigorous testing and statistical validation.
• Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function.
• Stay current with analytics tools and methods to drive competitive advantage.

Skills

Marketing attribution

Multi-touch measurement

Data storytelling

Martech infrastructure

Tableau

Salesforce

Snowflake

Excel

A/B testing

Experimental design

Influence without authority

Tools

Tableau

Salesforce

Snowflake

Excel

Job description

Okta in the United States is seeking a Sr. Manager of Marketing Analytics to own measurement across our marketing channels, build forecasts, and partner with analytics and data teams to drive decisions.

You will lead attribution, develop models for budget planning, and create dashboards in Tableau to support brand, demand gen, and events. The role includes mentoring junior analysts and advancing AI-driven insights.