Marketing Analytics Lead — Attribution & Insights

Okta; Chicago (IL); On-site; USD 132,000 - 182,000; Full time

Job summary

Okta is seeking a Marketing Analytics Manager to lead measurement and analytics for campaigns, partners, and field marketing, including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert for marketing leadership.

You will transform data into insights, own dashboards, and mentor junior analysts while partnering across marketing and data teams to drive strategy and budget decisions.

Qualifications

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement.
• 4+ years in paid media analytics across ad platforms, web analytics, and Salesforce.

Responsibilities

• Drive attribution modeling and full-funnel measurement across all marketing channels, with attention to paid media.
• Connect Paid Ads activity with outcomes on the website and the demand gen funnel to create a holistic view of ad performance.
• Create insights around organic and paid traffic and engagement, with increased scrutiny on GEO.
• Translate data into actionable insights and recommendations for marketing leaders across the business.
• Create forecasts and scenario models to inform annual budget planning and incremental asks.
• Build and maintain self-service dashboards in Tableau for paid media, brand, demand gen, digital, and strategic events.
• Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs.
• Partner with the Marketing Data Operations team to maintain data quality across martech systems.
• Implement AI/ML capabilities for predictive modeling and automated insights.
• Design and support marketing experiments with rigorous testing and statistical validation.
• Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function.

Skills

Marketing attribution

Data storytelling

Martech infra

Tableau

Salesforce

Snowflake

Excel

A/B testing

Experiment design

Influence without mgmt

Tools

APIs

CRM integrations

Job description

Okta is seeking a Marketing Analytics Manager to lead measurement and analytics for campaigns, partners, and field marketing, including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert for marketing leadership.

You will transform data into insights, own dashboards, and mentor junior analysts while partnering across marketing and data teams to drive strategy and budget decisions.