Senior Marketing Analytics Lead — AI-Driven Insights

Okta; Bellevue (WA); Hybrid; USD 132,000 - 182,000; Full time

Benefits offered by this job

Equity

Bonus opportunity

Health, dental and vision insurance

401(k)

Paid leave including PTO and parental

Job summary

Okta is seeking a Marketing Analytics Manager to own measurement and analytics for campaigns, partners, and field marketing. You will lead attribution modeling, ROI optimization, and emerging AI capabilities, serving as the analytics thought partner for marketing leadership.

You'll build dashboards in Tableau, guide cross-functional teams, and translate data into actionable strategies that influence budget decisions and marketing outcomes across the business.

Qualifications

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 4+ years in marketing analytics: attribution, ABM, demand gen.
• 4+ years in paid media analytics and web analytics.
• Experience translating data into leadership-ready insights.

Responsibilities

• Drive attribution modeling and full-funnel measurement across channels.
• Connect Paid Ads activity to outcomes for holistic ad performance.
• Create insights on organic and paid traffic with GEO focus.
• Translate data into actionable recommendations for leaders.
• Build forecasts and budget scenarios for annual planning.
• Maintain self-service dashboards in Tableau for multiple domains.
• Partner with cross-functional teams on performance narratives.
• Ensure data quality across martech systems with Data Ops.
• Implement AI/ML capabilities for predictive insights and automation.
• Mentor junior analysts and establish analytics best practices.
• Stay current with analytics tools to drive competitive advantage.

Skills

Marketing analytics

Attribution modeling

Data storytelling

Cross-functional collaboration

Tableau expertise

Salesforce experience

Snowflake

Excel proficiency

Education

Bachelor's degree in a relevant field

MBA or Analytics/Economics-related degree

Tools

Tableau

Salesforce

Snowflake

Excel

Job description

Okta is seeking a Marketing Analytics Manager to own measurement and analytics for campaigns, partners, and field marketing. You will lead attribution modeling, ROI optimization, and emerging AI capabilities, serving as the analytics thought partner for marketing leadership.

You'll build dashboards in Tableau, guide cross-functional teams, and translate data into actionable strategies that influence budget decisions and marketing outcomes across the business.