Analyst, Customer Marketing Analytics

Caleres, Inc.; St. Louis (MO); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

30% Associate Discount across brands

Learning and development opportunities

Benefits starting day one

Mental wellness resources

Relaxed dress code

Job summary

Caleres in St. Louis is seeking an Analyst, Customer Marketing Analytics to transform customer data into actionable insights. You will build reports, dashboards, and analyses that inform loyalty programs and email campaigns.

You will partner with marketing, product, sales, and finance to drive revenue and engagement improvements. Strong SQL and Python/R skills are essential, with BI tools such as Power BI or Tableau.

Qualifications

• Bachelor’s degree in Finance, Analytics, Statistics, Computer Science, or a related field.
• 3–5 years of experience in customer analytics, CRM/CDP, web analytics, or digital/direct marketing.
• Experience with customer and marketing data, including extraction, analysis, and visualization.
• Strong analytical and problem-solving skills with high attention to detail.
• Proficiency in SQL and working knowledge of Python or R.
• Experience with BI tools such as Power BI or Tableau.
• Excellent communication skills with the ability to translate complex insights for non-technical audiences.

Responsibilities

• Produce regular reporting on business performance and customer behavior.
• Build and maintain dashboards that surface campaign performance and audience insights; support stakeholder adoption of self-service tools and continued advocacy around a data-driven culture.
• Partner with marketing, product, sales, finance to present findings and recommend optimizations across revenue, spend, and product strategy.
• Collaborate with CRM and loyalty teams on campaign execution and analysis across email, direct mail, and SMS.
• Measure: conduct test analysis to improve segmentation, targeting, and engagement.
• Assist in campaign design and analysis: including KPIs, sample sizing, performance readouts.
• Support the evolution of loyalty programs: analyze performance and identify opportunities to improve engagement and incremental revenue.

Skills

SQL

Python or R

Power BI

Tableau

Data analysis

Communication skills

CRM/CDP

Education

Bachelor's degree in Finance/Analytics/CS

Tools

CRM/CDP platforms

SQL databases

Job description

Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.Join our dynamic and thriving footwear company as an Analyst, Customer Marketing Analytics in St Louis where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, and enjoy working in a fast-paced environment, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Produce: Produce regular reporting on business performance and customer behavior, including customer type, loyalty/rewards participation, purchasing behavior and email engagement
• Build: Build and maintain automated reports and dashboards that surface campaign performance and audience insights; support stakeholder adoption of self-service tools and continued advocacy around a data-driven culture
• Partner cross-functionally: Partner with marketing, product, sales, finance to present findings and recommend optimizations across revenue, spend, and product strategy
• Collaborate: Collaborate with CRM and loyalty teams on campaign execution and analysis across email, direct mail, and SMS
• Measure: Conduct test analysis to improve segmentation, targeting, and engagement
• Assist: Assist in campaign design and analysis: Including KPIs, sample sizing, performance readouts
• Support the evolution of loyalty programs: Analyze performance and identify opportunities to improve engagement and incremental revenue

Perks you will enjoy!

• Our Shoe Discounts. No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Career Development and Learning Opportunities. Sharpen your skills with our Learning Database of 12,000+ courses, LinkedIn Learning, and upfront education assistance.
• Benefits that Start Day One. To learn more details about our total rewards including 401k, health benefits and PTO, visit www.yourcaleres.com
• Mental Wellness. Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code. At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

Qualifications that make you the perfect fit!

• Bachelor’s degree in Finance, Analytics, Statistics, Computer Science, or a related field
• 3–5 years of experience in customer analytics, CRM/CDP, web analytics, or digital/direct marketing
• Experience working with customer and marketing data, including extraction, analysis, and visualization
• Strong analytical and problem-solving skills with high attention to detail
• Proficiency in SQL and working knowledge of Python or R
• Experience with BI tools such as Power BI or Tableau
• Excellent communication skills with the ability to translate complex insights for non-technical audiences

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.