Sr. Director, Growth Marketing

Scorpion Therapeutics; San Mateo (CA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Rakuten seeks a Lead Growth Marketing professional to own user acquisition and optimize lifetime value across channels. You will drive data-driven strategies, manage sizable budgets, and implement experimentation to maximize growth.

In a fast-paced environment, you will collaborate with product, design, and engineering teams to scale operations through automation and new technology, while communicating effectively with executives.

Qualifications

• 10+ years in marketing with proven success in scaling channels and improving efficiency.
• Expert knowledge of Facebook, Google, programmatic platforms, and marketing tech tools like Amplitude, Datorama, Segment, Tableau.
• Familiarity with Snowflake and SQL is a plus.
• Leadership experience building and managing teams.
• Ability to work in a fast-paced entrepreneurial environment and communicate effectively with executives.

Responsibilities

• Develop a data-driven acquisition approach.
• Manage substantial marketing budgets with an emphasis on efficiency.
• Build a test-and-learn culture with ongoing experimentation.
• Monitor KPIs for continuous optimization.
• Work cross-functionally with product, design, and engineering teams to scale operations through automation and new technology.

Skills

Data-driven marketing

Channel scaling

Cross-functional collaboration

Leadership

Executive communication

Tools

Amplitude

Datorama

Segment

Tableau

Facebook Ads

Google Ads

Programmatic

Job description

Role

Lead growth marketing for Rakuten's user acquisition, overseeing multi-channel strategies to boost new user growth and optimize lifetime value.

Responsibilities

• Develop a data-driven acquisition approach
• Manage substantial marketing budgets with an emphasis on efficiency
• Build a test-and-learn culture with ongoing experimentation
• Monitor KPIs for continuous optimization
• Work cross-functionally with product, design, and engineering teams to scale operations through automation and new technology

Focus Channels

• SEM
• SEO
• mobile app and ASO
• paid social
• affiliates
• programmatic
• display
• emerging channels

Requirements

• 10+ years in marketing with proven success in scaling channels and improving efficiency
• Expert knowledge of Facebook, Google, programmatic platforms, and marketing tech tools like Amplitude, Datorama, Segment, Tableau
• Familiarity with Snowflake and SQL is a plus
• Leadership experience building and managing teams
• Ability to work in a fast-paced entrepreneurial environment and communicate effectively with executives

High Value

• Extensive experience in digital growth marketing, channel management, data analytics, and cross-functional collaboration
• Leadership in a rapidly expanding organization

Work Setup

Not specified, but likely hybrid or remote based on role scope.