Sr. Director, Growth Marketing

Rakuten Rewards; San Mateo (CA); On-site; USD 136,485 - 254,664; Full time

Benefits offered by this job

Discretionary bonuses

Health insurance

401k matching

Volunteer Time Off

Job summary

Rakuten Rewards, based in San Mateo, California, is seeking a growth marketing expert to lead acquisition strategies and teams. This role involves managing significant marketing budgets, optimizing channels such as SEM and social media, and collaborating with cross-functional teams. Candidates should have over 10 years of marketing experience, with 5 years in team management. The position offers a salary range of $136,485 to $254,664 annually, along with benefits including bonuses, health insurance, and PTO.

Qualifications

• 10+ years of experience as a marketer, with a focus on growth strategies.
• 5+ years of experience managing and scaling marketing teams.
• Expertise with marketing platforms including Facebook and Google.

Responsibilities

• Develop a data and user-first approach to acquisition strategy.
• Own and manage a large marketing budget focusing on efficiency.
• Monitor metrics and KPIs for continuous optimization.

Skills

Growth marketing

Data analysis

Marketing technology tools (Amplitude, Datorama)

Search Engine Marketing (SEM)

App Store Optimization (ASO)

Programmatic Platforms

Team leadership

Tools

SQL

Tableau

Job description

Job Description

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Job Summary

Rakuten is looking for a growth marketing expert to lead our acquisition teams. You’ll be responsible for overseeing our new user acquisition strategy and tactics, while leading a strong team and working cross-functionally with teams throughout the organization. This role will manage Search (SEM & SEO), Mobile App, Direct Response Paid Social, Affiliate Channel, as well as new channels. We are looking for someone who is passionate about data and finding new opportunities while meticulously working to scale established channels. By adding your expertise over a vast amount of our new user acquisition, you will have a large impact on the success of the organization.

Key Responsibilities

• Develop a data and user first approach to the new acquisition strategy and empower those within the group to achieve success
• Owning and allocating a large marketing budget with a continual focus on efficiency and maximizing lifetime value
• Build the test and learn strategy with a foundation of constant experimentation
• Monitor all metrics and KPIs for growth enabling continuous optimization
• Effectively hire and allocate resources (people and technology) to maximize impact
• Work cross-functionally with internal teams (product, design, engineering) to take an automation- and technology-first approach to efficiently scale new user growth
• Discover new vendors, technologies, and channels to facilitate short- and long-term growth
• Leverage acquisition tactics to discover new retention activities targeted towards the current member base
• Channel Focus:
  • Search (SEM & SEO)
  • Mobile App & ASO
  • Direct Response Paid Social
  • Affiliates
  • Programmatic and Display
  • New Channels

Qualifications

• Extensive experience working as a growth-oriented marketer with a focus on scaling channels and optimizing for efficiency and lifetime value
• Expertise with all marketing platforms, including: Facebook, Google, Programmatic Platforms, Mobile App Install, App Store Optimization, and Fraud Detection.
• Working knowledge of marketing technology tools, such as Amplitude, Datorama, Segment, and Tableau
• Experience with Snowflake and SQL is a plus
• Thrive in a fast-paced, entrepreneurial environment
• Experience working on multiple projects at the same time, with short deadlines
• Experience communicating projects and results to executive team members
• Team leader with experience building departments to keep up with an aggressively expanding business

Minimum Requirements

• 10+ yr experience as a marketer
• 5+ yr experience managing and scaling marketing team(s)

USD $136,485.00 - $254,664.00 annually

The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.