Growth Marketing Director: Acquisition & Experimentation

Rakuten Kobo Inc.; United States; Sur place; USD 136 485 - 254 664; Plein temps

Résumé du poste

Rakuten Kobo Inc. is seeking a growth marketing expert to lead our acquisition teams in the United States. You will oversee our new user acquisition strategy, managing resources and budgets to maximize efficiency and lifetime value. The role demands extensive experience in marketing with a strong focus on scaling channels.

Successful candidates will possess 10 years of marketing experience, including five years managing teams. The compensation ranges from $136,485 to $254,664 annually.

Qualifications

• 10+ years of experience as a marketer.
• 5+ years of experience managing and scaling marketing teams.
• Thrive in a fast-paced, entrepreneurial environment.

Responsabilités

• Develop a data-driven acquisition strategy.
• Manage a significant marketing budget.
• Build test and learn strategies based on experimentation.
• Monitor metrics and KPIs for growth.
• Hire and allocate resources effectively.

Connaissances

Growth-oriented marketing

Scaling channels

Efficiency optimization

Marketing platforms expertise

Communication

Team leadership

Outils

Amplitude

Datorama

Segment

Tableau

Snowflake

SQL

Description du poste

Rakuten Kobo Inc. is seeking a growth marketing expert to lead our acquisition teams in the United States. You will oversee our new user acquisition strategy, managing resources and budgets to maximize efficiency and lifetime value. The role demands extensive experience in marketing with a strong focus on scaling channels.

Successful candidates will possess 10 years of marketing experience, including five years managing teams. The compensation ranges from $136,485 to $254,664 annually.