Sr. Director, Growth Marketing

Rakuten Kobo Inc.; United States; On-site; USD 136,485 - 254,664; Full time

Job summary

Rakuten Kobo Inc. is seeking a growth marketing expert to lead our acquisition teams in the United States. You will oversee our new user acquisition strategy, managing resources and budgets to maximize efficiency and lifetime value. The role demands extensive experience in marketing with a strong focus on scaling channels.

Successful candidates will possess 10 years of marketing experience, including five years managing teams. The compensation ranges from $136,485 to $254,664 annually.

Qualifications

• 10+ years of experience as a marketer.
• 5+ years of experience managing and scaling marketing teams.
• Thrive in a fast-paced, entrepreneurial environment.

Responsibilities

• Develop a data-driven acquisition strategy.
• Manage a significant marketing budget.
• Build test and learn strategies based on experimentation.
• Monitor metrics and KPIs for growth.
• Hire and allocate resources effectively.

Skills

Growth-oriented marketing

Scaling channels

Efficiency optimization

Marketing platforms expertise

Communication

Team leadership

Tools

Amplitude

Datorama

Segment

Tableau

Snowflake

SQL

Job description

Job Summary

Rakuten is looking for a growth marketing expert to lead our acquisition teams. You’ll be responsible for overseeing our new user acquisition strategy and tactics, while leading a strong team and working cross-functionally with teams throughout the organization. This role will manage Search (SEM & SEO), Mobile App, Direct Response Paid Social, Affiliate Channel, as well as new channels.

Key Responsibilities

• Develop a data and user first approach to the new acquisition strategy and empower those within the group to achieve success
• Owning and allocating a large marketing budget with a continual focus on efficiency and maximizing lifetime value
• Build the test and learn strategy with a foundation of constant experimentation
• Monitor all metrics and KPIs for growth enabling continuous optimization
• Effectively hire and allocate resources (people and technology) to maximize impact
• Work cross-functionally with internal teams (product, design, engineering) to take an automation- and technology-first approach to efficiently scale new user growth
• Discover new vendors, technologies, and channels to facilitate short- and long-term growth
• Leverage acquisition tactics to discover new retention activities targeted towards the current member base

Channel Focus

• Search (SEM & SEO)
• Mobile App & ASO
• Direct Response Paid Social
• Affiliates
• Programmatic and Display
• New Channels

Qualifications

• Extensive experience working as a growth-oriented marketer with a focus on scaling channels and optimizing for efficiency and lifetime value
• Expertise with all marketing platforms, including Facebook, Google, Programmatic Platforms, Mobile App Install, App Store Optimization, and Fraud Detection
• Working knowledge of marketing technology tools, such as Amplitude, Datorama, Segment, and Tableau
• Experience with Snowflake and SQL is a plus
• Thrive in a fast-paced, entrepreneurial environment
• Experience working on multiple projects at the same time, with short deadlines
• Experience communicating projects and results to executive team members
• Team leader with experience building departments to keep up with an aggressively expanding business

Minimum Requirements

• 10+ years of experience as a marketer
• 5+ years of experience managing and scaling marketing team(s)

Compensation

USD $136,485.00 - $254,664.00 annually

EEO Statement

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression or any other characteristic protected by federal, state, provincial or local laws.