Sr. Digital Content Strategist & Writer

Carolina-Biological; Burlington (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Carolina Biological in Burlington, NC seeks a Senior Digital Content Strategist/Writer to lead strategy and write engaging content across the digital customer journey. You will translate scientific information into customer-focused messaging, optimize product pages, emails, and campaigns, and guide content governance with accessibility best practices.

The role combines strong writing, SEO, and UX skills with cross-functional collaboration to drive education and conversion.

Qualifications

• Bachelor's degree in English, journalism, communications, marketing, or related field preferred.
• 5+ years of experience in content strategy, copywriting, digital content, ecommerce content, or a related discipline.
• Experience creating and optimizing content across multiple digital channels (web, ecommerce, product pages, landing pages, email, campaigns, educational content).
• Experience using SEO, analytics, search, and content performance insights to inform strategy and optimization.
• Experience translating complex, technical, or scientific information into clear, engaging, customer-focused content.
• Experience working with CMS platforms and digital publishing workflows.

Responsibilities

• Lead content strategy and development across websites, product detail pages, landing pages, email, campaigns, articles, educational content, and other digital touchpoints, writing, editing, and optimizing compelling, benefit-led content that supports product discovery, education, engagement, and conversion.
• Translate scientific, technical, and product information into clear, approachable, customer-focused messaging aligned with the brand voice, including UX and microcopy such as headlines, calls to action, navigation, and forms.
• Develop SEO- and AEO-informed content strategies that improve discoverability across traditional search engines and emerging AI-driven answer experiences, leading the development and optimization of product descriptions, enhanced product content, landing pages, and other search- and conversion-focused experiences.
• Lead complex content initiatives from initial brief through development, execution, launch, measurement, and optimization, supporting major product launches, campaigns, growth initiatives, and priority print needs such as trade show materials, product guides, and flyers as business priorities require.
• Partner with cross-functional teams early in the planning process to shape messaging, content strategy, product storytelling, and customer experiences.

Skills

Content strategy

Copywriting

SEO

UX writing

Analytics

Accessibility (WCAG)

Leadership

Cross-functional collaboration

AI-assisted writing

Education

Bachelor's degree in English, journalism, communications, or marketing

Background or degree in a scientific field (plus)

Tools

CMS platforms

Google Analytics

AI content tools

HTML basics

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Burlington, NC, US

2 days ago Requisition ID: 1732

The Senior Digital Content Strategist / Writer is responsible for leading the strategy, development, and optimization of customer-focused content across the digital customer journey, while serving as a hands-on writer and strategic content partner to the business. This role combines exceptional writing and storytelling skills with a strong understanding of digital content strategy, customer behavior, search, accessibility, user experience, and conversion, translating complex scientific, technical, and product information into clear, engaging, accessible, and customer-focused content across websites, product detail pages, landing pages, email, campaigns, search, and educational content.

MAJOR RESPONSIBILITIES AND FUNCTIONS

• Lead content strategy and development across websites, product detail pages, landing pages, email, campaigns, articles, educational content, and other digital customer touchpoints, writing, editing, and optimizing compelling, benefit-led content that supports product discovery, education, engagement, and conversion.
• Translate scientific, technical, and product information into clear, approachable, customer-focused messaging aligned with the brand voice, including UX and microcopy such as headlines, calls to action, navigation, and forms.
• Develop SEO- and AEO-informed content strategies that improve discoverability across traditional search engines and emerging AI-driven answer experiences, leading the development and optimization of product descriptions, enhanced product content, landing pages, and other search- and conversion-focused experiences.
• Lead complex content initiatives from initial brief through development, execution, launch, measurement, and optimization, supporting major product launches, campaigns, growth initiatives, and priority print needs such as trade show materials, product guides, and flyers as business priorities require.
• Partner with cross-functional teams early in the planning process to shape messaging, content strategy, product storytelling, and customer experiences.
  

Standards, Optimization & Governance

• Apply and establish standards for SEO, AEO, WCAG accessibility, metadata, and other digital content best practices, ensuring content is structured with mobile-first reading behaviors, usability, and overall customer experience in mind.
• Use keyword research, search insights, customer behavior, analytics, and performance data to inform content strategy and identify opportunities for improvement, helping define content measurement approaches to evaluate effectiveness and inform recommendations.
• Lead and contribute to content audits, optimization initiatives, and ongoing improvements across digital properties, partnering on testing efforts to refine messaging, content structure, and digital experiences based on performance data.
• Oversee and provide guidance on content publishing workflows within the CMS, including metadata, alt text, URL structure, content governance, and quality assurance.
• Develop content frameworks, messaging standards, templates, and best practices that create greater consistency and scalability across channels.
• Use AI and emerging content tools responsibly to improve research, ideation, efficiency, content production, and scalability.
  

Leadership & Cross-Functional Collaboration

• Mentor and provide day-to-day guidance to Digital Content Producers, helping develop their digital writing, search, accessibility, analytics, and project ownership capabilities.
• Partner with Digital Experience and other teams on content structure, information architecture, navigation, and customer journeys.
• Establish a culture of experimentation, curiosity, continuous learning, and ongoing content improvement.

Professional Development

• Stay current on content strategy trends, SEO/AEO standards, accessibility requirements, and emerging AI tools through ongoing self-directed learning.
• Pursue relevant training, certifications, or educational opportunities to strengthen content strategy, technical, and leadership skills.
• Proactively seek feedback and apply it to continuously refine strategic decisions, content quality, and team outcomes.
• Share new knowledge, tools, and techniques with the team and mentees to help elevate collective content capabilities and reinforce a culture of continuous learning.

POSITION REQUIREMENTS

Education: Bachelor's degree in English, journalism, communications, marketing, or a related field preferred. A background or degree in a scientific field is a significant plus.

Experience: 5+ years of experience in content strategy, copywriting, digital content, ecommerce content, or a related discipline.

• Demonstrated experience creating and optimizing content across multiple digital channels, including web, ecommerce, product pages, landing pages, email, campaigns, and educational content.
• Experience using SEO, analytics, search, and content performance insights to inform strategy and optimization.
• Experience translating complex, technical, or scientific information into clear, engaging, customer-focused content strongly preferred.
• Experience working with CMS platforms and digital publishing workflows.