Digital Content Producer

Carolina Biological Supply Company; Burlington (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Carolina Biological Supply Company in Burlington, NC seeks a Digital Content Producer to create, adapt, and optimize digital content across the customer journey, including web pages, product pages, and campaigns.

The role emphasizes UX-friendly copy, brand voice, and collaboration with cross-functional teams; strong writing and editing skills are essential for successful content launches and ongoing optimization.

Qualifications

• Bachelor's degree preferred in English, journalism, communications, marketing or related field.
• 1–3 years of experience writing or producing content for digital channels (web, email, ecommerce, social).
• Experience using SEO, analytics, and content-performance insights to inform strategy and optimization.
• Experience working within a CMS or willingness to quickly learn publishing workflows.
• Ability to translate complex, technical information into clear, engaging content.

Responsibilities

• Write, edit, and update content across websites, ecommerce experiences, product pages, landing pages, email, campaigns, and other digital channels.
• Develop product descriptions balancing technical accuracy with clear benefits, engaging storytelling, and brand voice.
• Adapt core messaging across channels while maintaining brand standards.
• Lead content development for product launches, promotions, and campaigns, including print materials when needed.
• Apply SEO, accessibility, and mobile-first best practices to improve discoverability and usability.
• Manage content within the CMS, including metadata and alt text.
• Collaborate with designers, merchandisers, marketers, and Stakeholders throughout projects.

Skills

Content writing

SEO basics

Editing

Collaboration

Education

Bachelor's degree

Tools

CMS

AI tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Content Producer

Burlington, NC, US

The Digital Content Producer is responsible for creating, adapting, and optimizing content across the digital customer journey. This is a seasoned, digitally fluent content role that leads the production of web content, product pages, landing pages, email, campaigns, articles, and other customer-facing experiences.

MAJOR RESPONSIBILITIES AND FUNCTIONS

Content Creation & Copywriting

• Write, edit, and update content across websites, ecommerce experiences, product pages, landing pages, email, campaigns, and other digital channels, including UX copy such as headlines, calls to action, navigation, forms, and other customer-facing microcopy.
• Develop product descriptions and customer-focused content that balance technical accuracy with clear benefits, engaging storytelling, and brand voice.
• Adapt core messaging across channels and formats while maintaining consistency with brand standards.
• Lead content development for product launches, promotions, campaigns, and broader growth initiatives, including priority print materials such as product guides, flyers, and collateral as business needs require.

Optimization, Research & Publishing

• Apply SEO, AEO, accessibility, and mobile-first best practices to improve discoverability, usability, and engagement across digital content.
• Conduct internal independent research and lead content audits, optimization projects, and ongoing content maintenance, using search, customer, and performance insights to inform decisions and drive testing efforts.
• Manage and update content within the CMS, including metadata, alt text, page content, and other publishing requirements.
• Use AI and content tools responsibly to improve research, ideation, efficiency, and content production.
• Partner with designers, merchandisers, marketers, Digital Experience, and other stakeholders throughout the project process.
• Take ownership of assigned projects from brief through completion, managing deliverables, timelines, and next steps in partnership with the Senior Digital Content Strategist.

Professional Development

• Stay current on content trends, digital best practices, SEO/AEO standards, and emerging AI tools through ongoing self-directed learning.
• Pursue relevant training, certifications, or educational opportunities to strengthen content, UX writing, and digital strategy skills.
• Proactively seek feedback and apply it to continuously refine craft and performance.
• Share new knowledge, tools, and techniques with the team to help elevate collective content capabilities.

POSITION REQUIREMENTS

Education: Bachelor's degree in English, journalism, communications, marketing, or a related field preferred. A background or degree in a scientific field is a significant plus.

Experience: 1–3 years of experience writing or producing content for digital channels, including web, email, ecommerce, social, or other digital experiences.

• Demonstrated experience creating and optimizing content across multiple digital channels, including web, ecommerce, product pages, landing pages, email, campaigns, and educational content.
• Experience using SEO, analytics, search, and content performance insights to inform strategy and optimization.
• Experience working within a CMS or willingness to quickly learn content management and publishing workflows.
• Experience translating complex, technical, or scientific information into clear and engaging content is a plus.