Strategic Digital Content Architect & Writer

Carolina-Biological

Burlington (NC)

Sur place

USD 90 000 - 130 000

Plein temps

Il y a 13 heures

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Résumé du poste

Carolina Biological in Burlington, NC seeks a Senior Digital Content Strategist/Writer to lead strategy and write engaging content across the digital customer journey. You will translate scientific information into customer-focused messaging, optimize product pages, emails, and campaigns, and guide content governance with accessibility best practices.

The role combines strong writing, SEO, and UX skills with cross-functional collaboration to drive education and conversion.

Qualifications

Bachelor's degree in English, journalism, communications, marketing, or related field preferred.
5+ years of experience in content strategy, copywriting, digital content, ecommerce content, or a related discipline.
Experience creating and optimizing content across multiple digital channels (web, ecommerce, product pages, landing pages, email, campaigns, educational content).
Experience using SEO, analytics, search, and content performance insights to inform strategy and optimization.
Experience translating complex, technical, or scientific information into clear, engaging, customer-focused content.
Experience working with CMS platforms and digital publishing workflows.

Responsabilités

Lead content strategy and development across websites, product detail pages, landing pages, email, campaigns, articles, educational content, and other digital touchpoints, writing, editing, and optimizing compelling, benefit-led content that supports product discovery, education, engagement, and conversion.
Translate scientific, technical, and product information into clear, approachable, customer-focused messaging aligned with the brand voice, including UX and microcopy such as headlines, calls to action, navigation, and forms.
Develop SEO- and AEO-informed content strategies that improve discoverability across traditional search engines and emerging AI-driven answer experiences, leading the development and optimization of product descriptions, enhanced product content, landing pages, and other search- and conversion-focused experiences.
Lead complex content initiatives from initial brief through development, execution, launch, measurement, and optimization, supporting major product launches, campaigns, growth initiatives, and priority print needs such as trade show materials, product guides, and flyers as business priorities require.
Partner with cross-functional teams early in the planning process to shape messaging, content strategy, product storytelling, and customer experiences.