Content Strategist

Addison Group; Houston (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Addison Group is looking for a Copywriter/Content Strategist based in Houston, Texas, responsible for developing high-quality written content that supports brand and marketing initiatives. The ideal candidate excels in crafting clear narratives from complex subjects and has substantial experience in B2B content creation.

We value a collaborative approach and proficiency in content strategy best practices including SEO. This role involves creating engaging content across various platforms including blogs, email campaigns, and social media, aligning with organizational goals.

Qualifications

• 3–5 years of professional copywriting or content marketing experience.
• Proven experience writing B2B content such as blogs and case studies.
• Experience in professional services, consulting, or technology industries is a plus.

Responsibilities

• Develop and write content for blogs, email campaigns, and social media.
• Conduct interviews with internal experts to gather insights.
• Ensure content aligns with marketing goals and brand messaging.
• Edit and proofread content for clarity and accuracy.
• Collaborate with the Marketing Director on strategic messaging.

Skills

Writing

Editing

Storytelling

SEO

Project Management

Collaboration

Curiosity

Proficient in Microsoft 365

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Tools

CMS

Marketing Automation Tools

Job description

The Copywriter/Content Strategist is responsible for developing high‑quality written content that supports the companies brand, marketing campaigns, and overall communication strategy. This role combines strong writing skills with strategic thinking to ensure all content is engaging, relevant, and aligned with organizational goals. The ideal candidate excels at transforming complex topics into clear, compelling narratives and thrives in a collaborative environment.

Qualifications

Education

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field is required
• Equivalent professional experience may be considered in lieu of a degree

Experience

• 3–5 years of professional copywriting, content marketing, or editorial experience.
• Proven experience writing B2B content such as blogs, case studies, whitepapers, email campaigns, and social media posts
• Experience working in professional services, consulting, or technology industries is a plus

Skills and Abilities

• Exceptional writing, editing, and storytelling skills with strong attention to detail
• Ability to translate complex subject matter into clear, concise, and engaging content
• Strong understanding of content strategy best practices, including SEO, audience segmentation, and brand voice
• Ability to manage multiple projects simultaneously and meet deadlines in a fast‑paced environment
• Collaboration skills and the ability to partner with subject matter experts across the organization
• Curiosity and willingness to learn new tools, platforms, and industry topics
• Proficient in Microsoft 365 applications; familiarity with CMS and marketing automation tools is helpful

Requirements

• Develop and write content for blogs, case studies, whitepapers, landing pages, email campaigns, digital ads, and social media
• Conduct interviews with internal subject matter experts to extract insights and develop impactful narratives
• Ensure all content supports marketing goals, brand messaging, and campaign strategies
• Edit and proofread content for clarity, accuracy, grammar, and brand consistency
• Collaborate with the Marketing Director on content calendars, strategic messaging, and campaign planning
• Optimize content for SEO and digital performance when appropriate
• Maintain consistent brand voice and tone across all communications
• Regularly review and update existing content to maintain relevance, accuracy and SEO performance
• Assist with internal communications, website updates, and presentation materials as needed
• Flexible and willing to support urgent or time‑sensitive tasks when required
• Travel may be required up to 5–10% for interviews, events, or content gathering