Senior Content Strategist - Digital Media

Placements24; Redmond (WA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Career growth

Cutting-edge tools

Professional development

Collaborative team

Job summary

Placements24 is partnering with a leader in digital content creation to hire a Senior Content Strategist for a fully remote team. You will define content pillars, editorial calendars, and oversee creation across websites, blogs, social media, and newsletters, with a strong emphasis on SEO and audience segmentation.

The ideal candidate has 6+ years in content strategy or digital copywriting, a proven track record, and proficiency with CMS and analytics tools.

Qualifications

• Minimum of 6 years of experience in content strategy, content marketing, or digital copywriting.
• Proven ability to develop and execute content strategies with measurable results.
• Expertise in SEO principles and content optimization.
• Strong audience segmentation, buyer personas, and user journey mapping.
• Excellent writing, editing, and proofreading with a strong portfolio.
• Experience with CMS and web analytics tools (e.g., Google Analytics).
• Experience managing content calendars and coordinating with freelance writers/editors.
• Analytical and problem-solving skills.
• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.

Responsibilities

• Develop and implement comprehensive content strategies aligned with business objectives and audience needs.
• Conduct thorough keyword research, competitor analysis, and audience segmentation to inform content planning.
• Create detailed editorial calendars and manage the content production workflow from ideation to publication.
• Oversee the creation of high-quality, engaging content across blogs, websites, social media, and newsletters.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Analyze content performance using web analytics and other metrics, providing insights and recommendations.
• Collaborate with cross-functional teams including marketing, design, and product development.
• Stay informed about emerging content trends and digital marketing technologies.

Skills

Content strategy

SEO expertise

Analytics

Editorial planning

Writing & editing

Communication

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

Google Analytics

CMS

SEO tools

Job description

About the Role

Our client, a leader in digital content creation, is searching for a highly analytical and creative Senior Content Strategist to join their fully remote team. This position is crucial for developing and executing data-driven content strategies that enhance user engagement, drive organic traffic, and support overarching business goals. You will be responsible for defining content pillars, developing editorial calendars, and overseeing the creation and distribution of compelling content across multiple digital channels, including websites, blogs, social media, and email newsletters. The ideal candidate will possess a deep understanding of SEO best practices, audience segmentation, and content performance analysis. This role requires a strategic thinker with exceptional writing and editing skills, who can thrive in an independent, remote-first work environment. You will play a pivotal role in shaping our client's narrative and connecting with their target audience in meaningful ways. The core focus is on creating impactful, value-driven content that resonates deeply.

Key Responsibilities

• Develop and implement comprehensive content strategies aligned with business objectives and audience needs.
• Conduct thorough keyword research, competitor analysis, and audience segmentation to inform content planning.
• Create detailed editorial calendars and manage the content production workflow from ideation to publication.
• Oversee the creation of high-quality, engaging content, including blog posts, articles, website copy, social media updates, and video scripts.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Analyze content performance using web analytics and other metrics, providing insights and recommendations for improvement.
• Collaborate with cross-functional teams, including marketing, design, and product development.
• Stay informed about emerging content trends, digital marketing technologies, and audience behavior.

Requirements

• Minimum of 6 years of experience in content strategy, content marketing, or digital copywriting.
• Proven ability to develop and execute successful content strategies that achieve measurable results.
• Expertise in SEO principles and best practices for content optimization.
• Strong understanding of audience segmentation, buyer personas, and user journey mapping.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in content management systems (CMS) and web analytics tools (e.g., Google Analytics).
• Experience managing content calendars and coordinating with freelance writers and editors.
• Exceptional analytical and problem-solving skills.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.

Benefits

• Fully remote position, offering maximum flexibility.
• Highly competitive annual salary of R .
• Opportunity to shape the content narrative for a leading digital entity.
• Access to cutting-edge content creation tools.
• Professional development budget and opportunities for growth.
• Collaborative virtual team environment.
• Contribution to innovative digital projects.