Sports Program Manager - TikTok Content Operation - New York

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is expanding its Sports operations team to deliver high-quality B2B experiences for partners and internal stakeholders. The Sports Program Manager will oversee high-priority programs, including content partnerships, tentpole moments, audience growth, and go-to-market strategies.

You will collaborate with Product, Partnerships, Creator Management, Business Development, and Global Monetization teams to translate complex needs into actionable operating plans and scalable processes across

Qualifications

• 5+ years of experience in programme management and leadership.
• Experience working with or strong grasp of Sports, digital media, publishers, or content ecosystems.
• Understand key metrics in content, publisher, or creator operations.
• Collaborate across Marketing, Product, Data, and other teams.
• Experience in global or cross-functional roles.

Responsibilities

• Deliver end-to-end program management for Sports content partnerships, publisher programs, global collaborations, tentpole moments, and audience growth initiatives.
• Lead cross-functional alignment with Product, Partnerships, Creator Management, Business Development, Global Monetization & Product teams.
• Deliver go-to-market and partner education programs for Sports publishers and creators with rollout plans and market expansion strategies.
• Build operational infrastructure to streamline and scale Sports programs (onboarding, campaigns, reporting, documentation).
• Create communication channels, templates, best practice playbooks, and resources for Sports program execution across markets.
• Partner with internal teams to identify publisher needs and surface feedback for scalable solutions.
• Develop foundational operational products and processes to empower teams to run Sports programs at scale.
• Assist in design and launch of new operational processes and end-to-end project management.
• Support internal and external stakeholders to set and exceed performance goals.

Skills

Programme management

Leadership

Sports industry knowledge

Cross-functional collaboration

Global operations

Education

MS/MA/MBA

Job description

Responsibilities

TikTok's Sports operations team is responsible for delivering high-quality, efficient and effective B2B experiences for our major partners and internal stakeholders. Primarily, this is delivered through program management, operational infrastructure, and scalable processes that support global media businesses.

The Sports Program Manager will manage high-priority programs that support TikTok’s Sports publisher ecosystem, including content partnership programs, tentpole moments, audience growth initiatives, product go-to-market efforts, and operational frameworks for Sports partners.

This role will work closely with cross-functional teams across Product, Partnerships, Creator Management, Business Development, Global Monetization & Product team and more. The ideal candidate has strong program management experience, a deep interest in the Sports industry, and the ability to translate complex partner, product, and market needs into clear operating plans and strategies.

• Deliver end-to-end program management for Sports content partnerships, publisher programs, global collaborations, tentpole moments, and audience growth initiatives.
• Lead cross-functional alignment with key teams including Product, Partnerships, Creator Management, Business Development, Global Monetization & Product team and more.
• Deliver owned and operated product go-to-market and partner accelerator programs for Sports publishers and creators, including clear rollout plans, partner education, feedback loops, and market expansion strategies.
• Build operational infrastructure to streamline and scale Sports programs, including processes for partner onboarding, campaign execution, reporting, documentation, and internal visibility.
• Create communication channels, frameworks, templates, best practice playbooks, and resources to support Sports program execution across markets.
• Partner with internal teams to identify publisher needs, surface product and operational feedback, and help shape scalable solutions that support high-quality Sports content.
• Develop foundational operational products and processes that empower teams to execute and evolve Sports programs and at scale.
• Assist in design and launch of new operational processes, and deliver end-to-end project management for operational processes.
• Support management of internal and external stakeholders to set and exceed performance goals.

Qualifications

Minimum Qualification(s):

• 5+ years of experience in programme management and leadership experience.
• Experience working with or strong grasp of Sports, digital media, publishers, or content ecosystems.
• Have a deep understanding and insights of the key metrics and measurements in content, publisher, or creator operations, including audience growth, engagement, retention, partner performance, and operational efficiency.
• Natural collaborator with the ability to drive alignment among diverse stakeholders across Marketing, GBS, Product, Data, Algorithm, User Growth, and more.
• Strong understanding of local business dynamics, market nuances, and the evolving digital Sports landscape, with intellectual curiosity to dive deeply into complex issues.
• Experience working in a global or highly cross-functional role, including building relationships across regions, markets, and stakeholder groups.
• Strong ability to manage ambiguity, prioritize competing workstreams, and translate strategic goals into actionable operating plans.

Preferred Qualification(s):

• Direct experience working with Sports organizations, publishers, athletes, media companies, or digital news platforms.
• Strong understanding of the Sports industry, including business models, audience development, platform distribution, and emerging Sports consumption trends.
• Leadership in understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities
• Extraordinary organizational skills with the ability to work cross functionally with other stakeholder teams as well as senior leadership.
• Experience driving product-based initiatives, partner education programs, go-to-market efforts, or scaled operational launches.

MS/MA/MBA considered a plus.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• 3. Exercising sound judgment.