Social Media Manager

Unrivaled Sports; Salt Lake City (UT); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A dynamic youth sports brand is looking for a Social Media Manager to lead and shape their online presence. The role will involve managing social media channels, engaging with community audiences, and crafting creative content strategies. The ideal candidate should be highly knowledgeable about sports culture and possess strong editorial and collaboration skills. This position offers a hybrid work arrangement, allowing for flexibility in locations including Salt Lake City.

Qualifications

• Deeply tapped into sports culture and emerging trends.
• Editorially minded with a focus on story arcs.
• Comfortable working collaboratively in a matrixed organization.

Responsibilities

• Lead management of Unrivaled Sports social channels.
• Build and maintain platform-specific editorial calendars.
• Manage community engagement across social media.

Skills

Knowledge of sports culture

Editorial skills

Community engagement

Content creation and strategy

Collaboration

Job description

Title: Social Media Manager

Entity: Unrivaled Sports

Location: Hybrid in New York City, Washington D.C., Los Angeles, or Salt Lake City

Salary: 80k - 100k USD annually

About The Company

Unrivaled Sports is building the nation’s most exciting, community-driven youth sports brand—and we’re looking for a Social Media Manager who lives and breathes sports culture to join our team. This is not a “just post highlights” job. This is an editorial role with creative muscle: you’ll shape the voice of Unrivaled Sports across platforms, coordinate creator output, and craft an always-on strategy that helps millions of families feel connected to the magic and impact of youth sports.

Position Summary

Responsibilities

• Lead day-to-day management of all Unrivaled Sports social channels (Instagram, TikTok, Facebook).
• Build and maintain platform-specific editorial calendars rooted in storytelling, community, and culture.
• Brief content concepts that ladder into brand priorities and bring our stories to life.
• Actively manage community engagement: reply to comments, amplify standout moments, and surface insights around what’s resonating.
• Work with brand partners to concept, pitch, and produce co-branded content that aligns with both Unrivaled Sports’ editorial voice and partner objectives.
• Set and monitor KPIs for reach, engagement, growth, and community sentiment.
• Manage a network of seasonal creators, interns, and on-the-ground content contributors at key tournaments and events.
• Coordinate content capture across dozens of locations—ensuring creators know what to shoot, how to shoot it, and what stories matter most.
• Create toolkits, prompts, content challenges, and recurring formats that drive consistent content from creators, tournaments, teams, and local communities.
• Provide recommendations, outreach, and content management for culturally relevant creators.
• Navigate a matrixed organization with ease—partnering across sports, venues, operations, and leadership teams.
• Provide expertise on social media across the Unrivaled Sports ecosystem.
• Build simple, scalable systems for content sourcing, approvals, asset tracking, and publishing.
• Uphold brand voice, values, and quality standards across all touchpoints.

Qualifications

• Deeply tapped into sports culture, tracking emerging voices, formats, memes, and conversations across pro, college, and youth sports—and understanding how to translate them into a youth sports-centered brand.
• Editorially minded, thinking in story arcs, formats, and repeatable content structures—not one-off posts.
• Culturally-minded operator who knows what great looks like—story arcs, pacing, music, caption voice, micro-moments—and can coach creators toward it.
• Collaborative, comfortable working across a matrixed org and translating inputs into actionable content.