Sports Group Sales Executive — Drive Attendance & Revenue

NASCAR Event Management, LLC.; Richmond (VA); On-site; USD 55,000 - 90,000; Full time

Job summary

Richmond Raceway, America’s Premier Short Track, seeks an Account Executive, Group Sales in Richmond, VA. You will drive new group-ticket sales, build community relationships, and deliver memorable experiences that boost attendance and revenue.

The role demands prospecting, relationship-building, and a strong sales track record in a fast-paced sports environment. You will manage a robust outreach routine, renew existing accounts, and collaborate on race-day client services while maintaining

Qualifications

• Bachelor’s degree or equivalent; related experience acceptable.
• Minimum 1 year of sales experience, preferably in sports sales.
• Strong verbal and written communication and presentation skills.
• Comfort with cold calls and face-to-face sales pitches.
• Excellent organizational, time management and problem-solving skills.
• Ability to thrive in a fast-paced environment and meet deadlines.
• Proficiency with Microsoft Office; CRM and ticketing systems are a plus.

Responsibilities

• Generate new sales revenue via prospecting, cold calling and in-person meetings.
• Develop new leads through referrals, networking and community outreach.
• Maintain 60-80 call per day volume and an aggressive meetings schedule.
• Set appointments with decision-makers to develop opportunities.
• Grow existing relationships to maximize spend and repeat business.
• Renew and enhance opportunities with current group sales customers.
• Assist in creating and implementing new revenue concepts.
• Meet and exceed weekly, monthly, and yearly sales goals.
• Maintain accurate client records in CRM and ticketing systems.
• Provide superior customer service in-person and via phone.

Skills

Bachelor’s degree

Sales experience

Verbal & written communication

Cold calling

Face-to-face presentations

Organizational skills

Time management

Problem-solving

MS Office

CRM experience

Ticketing platforms

Driver’s license in good standing

Willingness to work evenings/weekends/

Education

Bachelor’s degree or equivalent

Tools

Microsoft Office

CRM platforms

Ticketing platforms

Job description

Richmond Raceway, America’s Premier Short Track, seeks an Account Executive, Group Sales in Richmond, VA. You will drive new group-ticket sales, build community relationships, and deliver memorable experiences that boost attendance and revenue.

The role demands prospecting, relationship-building, and a strong sales track record in a fast-paced sports environment. You will manage a robust outreach routine, renew existing accounts, and collaborate on race-day client services while maintaining