Group Sales Executive — Sports & Live Events

NASCAR Event Management; Richmond (VA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Benefits package focused on wellness

Job summary

Richmond Raceway, America's Premier Short Track, seeks a proactive group sales professional to drive revenue through prospecting, cold calling, and on-site client meetings. You will manage a high-volume call schedule, build relationships with community partners, and deliver outstanding service from first contact to race day.

You will nurture existing clients, develop new opportunities, and contribute to attendance and revenue through a strategic sales approach and CRM-driven account management.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ year sales experience, preferably in sports.
• Strong verbal and written communication skills.
• Comfort with cold calling and in-person presentations.

Responsibilities

• Generate new sales revenue through prospecting, cold calling and in-person appointments.
• Maintain 60-80 calls per day and an aggressive meetings schedule.
• Set appointments with key decision makers to grow opportunities.
• Nurture existing relationships to maximize spend and repeat business.
• Assist with creating and implementing new revenue concepts.

Skills

Prospecting

Cold calling

In-person sales

CRM management

Time management

Education

Bachelor's degree

Tools

CRM software

Ticketing platforms

Job description

Richmond Raceway, America's Premier Short Track, seeks a proactive group sales professional to drive revenue through prospecting, cold calling, and on-site client meetings. You will manage a high-volume call schedule, build relationships with community partners, and deliver outstanding service from first contact to race day.

You will nurture existing clients, develop new opportunities, and contribute to attendance and revenue through a strategic sales approach and CRM-driven account management.