Account Executive, Group Sales

NASCAR Event Management; Richmond (VA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Benefits package focused on wellness

Job summary

Richmond Raceway, America's Premier Short Track, seeks a proactive group sales professional to drive revenue through prospecting, cold calling, and on-site client meetings. You will manage a high-volume call schedule, build relationships with community partners, and deliver outstanding service from first contact to race day.

You will nurture existing clients, develop new opportunities, and contribute to attendance and revenue through a strategic sales approach and CRM-driven account management.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ year sales experience, preferably in sports.
• Strong verbal and written communication skills.
• Comfort with cold calling and in-person presentations.

Responsibilities

• Generate new sales revenue through prospecting, cold calling and in-person appointments.
• Maintain 60-80 calls per day and an aggressive meetings schedule.
• Set appointments with key decision makers to grow opportunities.
• Nurture existing relationships to maximize spend and repeat business.
• Assist with creating and implementing new revenue concepts.

Skills

Prospecting

Cold calling

In-person sales

CRM management

Time management

Education

Bachelor's degree

Tools

CRM software

Ticketing platforms

Job description

RICHMOND RACEWAY Founded in 1946, Richmond Raceway is America's Premier Short Track. The venue annually hosts a NASCAR race weekend on the iconic ¾-mile D-shaped oval. Richmond Raceway is a regional leader for events including sports, live music, and consumer trade shows. The Richmond Raceway Complex's 1,100 plus acre multipurpose facility hosts more than 200 live events over 280 event days annually, including concerts with top national recording artists at Virginia Credit Union LIVE!, the region's only covered amphitheater.

What You'll Do

• Generate new sales revenue through prospecting, cold calling and in-person appointments
• Proactively seek new leads through referrals, networking, and prospecting businesses and organizations
• Maintain a 60-80 call per day volume as well as an aggressive meetings schedule
• Set appointments with key decision makers in the community to assess the opportunity to develop and grow opportunities
• Responsible for the growth of existing relationships in order for the client to maximize spend and generate repeat business
• Renew and provide enhanced opportunities and/or experiences to existing group sales customers
• Assist with the creation, development and implementation of new concepts designed to generate new sales revenue streams
• Meet and exceed weekly, monthly, and yearly sales goals
• Maintain accurate and detailed records of all current clients and prospects within our CRM system
• Provide superior customer service to clients and prospects both in-person and over the phone
• Execute group sales set up, execution and delivery of client services on race day

What You'll Bring

• Bachelor's degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
• Minimum one (1) year of sales experience, preferably in a sports sales environment
• Strong verbal, written, interpersonal and presentation skills
• Comfortable making cold calls on the phone
• Comfortable making face to face sales presentations
• Strong organizational, time management, and problem-solving skills
• Ability to function in a fast-paced environment, handle multiple projects simultaneously and adhere to deadlines
• Proficiency with Microsoft Office (Word, Excel, Outlook, Teams, PowerPoint)
• Previous CRM and ticketing platforms experience a plus
• Must possess a valid driver's license in good standing and meet clean driving record criteria
• Flexibility to work necessary hours including evenings, weekends & holidays.

Why This Role?

This is an opportunity to grow your career in sports sales while helping fans, businesses, and community organizations experience the excitement of Richmond Raceway. You'll build relationships throughout the region, create memorable group experiences, and play a direct role in driving attendance and revenue. From prospecting and business development to race-day execution, you'll gain hands‑on experience in ticket sales, client relationship management, and sports business while making a visible impact on one of NASCAR's premier venues.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner . In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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