Sports Creator Growth & Strategy Manager

TikTok Inc.; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok Inc. is seeking an experienced product strategy and operations manager for its Sports Product Team in Los Angeles. You will drive high-quality sports content and creator growth, shaping strategy across regions to unlock new opportunities for creators and fans.

Responsibilities include onboarding and monetization design, metric frameworks, and collaboration with product, data, and regional teams to build sustainable creator ecosystems on TikTok.

Qualifications

• Bachelor’s degree or above, with 5+ years of experience in creator operation, ecosystem strategy, or platform strategy in content communities.
• Strong strategic thinking and analytical skills, able to design systematic solutions from a macro perspective.
• Excellent cross-cultural understanding, communication and persuasion, organizational coordination, and execution skills. Results-driven.

Responsibilities

• Responsible for high quality sports content and creators' growth, to bring more creativity and value to TikTok
• Develop overall strategy for sports creators, including goal setting, expansion playbooks, metric framework development, and scalable supply strategies applicable across regions.
• Design and iterate creator growth mechanisms, including onboarding, education, monetization, and tiered management approaches.
• Analyze creator ecosystem data to identify gaps and opportunities, and formulate actionable strategies to improve creator retention and activity.
• Collaborate with product, data, and regional teams to implement strategies and build sustainable creator ecosystems.

Skills

Creator operation

Ecosystem strategy

Platform strategy

Cross-cultural communication

Execution skills

Education

Bachelor's degree

Job description

TikTok Inc. is seeking an experienced product strategy and operations manager for its Sports Product Team in Los Angeles. You will drive high-quality sports content and creator growth, shaping strategy across regions to unlock new opportunities for creators and fans.

Responsibilities include onboarding and monetization design, metric frameworks, and collaboration with product, data, and regional teams to build sustainable creator ecosystems on TikTok.