Sports Programs & Partnerships Lead

confidential; United States; On-site; USD 108,000 - 209,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Short-term and long-term disability

Job summary

TikTok's Sports operations team is seeking a seasoned Sports Program Manager to lead high-priority programs for publishers, partnerships, and audience growth.

You will collaborate with Product, Partnerships, Creator Management, Business Development, and Monetization to turn complex needs into clear operating plans and scalable processes. This role demands strong program leadership, a passion for sports, and the ability to align cross-functional teams across regions to deliver end-to-end programs.

Qualifications

• 5+ years of experience in programme management and leadership experience.
• Experience working with or strong grasp of Sports, digital media, publishers, or content ecosystems.
• Deep understanding of metrics in content, publisher, or creator operations, including audience growth, engagement, retention, partner performance, and operational efficiency.

Responsibilities

• Deliver end-to-end program management for Sports content partnerships, publisher programs, global collaborations, tentpole moments, and audience growth initiatives.
• Lead cross-functional alignment with key teams including Product, Partnerships, Creator Management, Business Development, Global Monetization & Product team and more.
• Deliver owned and operated product go-to-market and partner accelerator programs for Sports publishers and creators, including clear rollout plans, partner education, feedback loops, and market expansion strategies.
• Build operational infrastructure to streamline and scale Sports programs, including processes for partner onboarding, campaign execution, reporting, documentation, and internal visibility.
• Create communication channels, frameworks, templates, best practice playbooks, and resources to support Sports program execution across markets.

Skills

Programme management

Leadership

Cross-functional collaboration

Sports industry knowledge

Strategic planning

Job description

TikTok's Sports operations team is seeking a seasoned Sports Program Manager to lead high-priority programs for publishers, partnerships, and audience growth.

You will collaborate with Product, Partnerships, Creator Management, Business Development, and Monetization to turn complex needs into clear operating plans and scalable processes. This role demands strong program leadership, a passion for sports, and the ability to align cross-functional teams across regions to deliver end-to-end programs.