Sponsorship Marketing Lead - Consumer Growth

Allstate Private Limited; Illinois; On-site; USD 66,000 - 110,000; Full time

Job summary

Allstate is seeking a Sponsorship Program Manager to plan and manage day-to-day execution of sponsorship marketing tactics across platforms such as collegiate sports and soccer. You will partner with internal stakeholders, agencies, and rights holders, ensuring alignment with marketing and sales goals.

The role requires strong project management and organizational skills with 3+ years of related experience.

Qualifications

• 3+ years of marketing, sponsorship, or promotional experience.
• Experience coordinating with agencies and rights holders to manage sponsorship programs.

Responsibilities

• Manage sponsorship platforms (e.g., College Football, Collegiate Sports, Soccer)
• Coordinate with agencies of record and external rights holders
• Prepare overviews, recaps, and internal materials for meetings and presentations
• Handle day-to-day tasks: spreadsheets, status reports, timelines, meetings, approvals
• Execute marketing strategies and support sales objectives
• Oversee budgets for each sponsorship platform
• Analyze program performance through responses and sales indicators
• Lead internal and external project teams for programs
• Execute legal review processes and compliance tasks

Skills

Project Management

Sponsorship Programs

MarCom

Planning

Partnership Programs

Advertising

Compliance

Sponsorships

Project Planning

Job description

Allstate is seeking a Sponsorship Program Manager to plan and manage day-to-day execution of sponsorship marketing tactics across platforms such as collegiate sports and soccer. You will partner with internal stakeholders, agencies, and rights holders, ensuring alignment with marketing and sales goals.

The role requires strong project management and organizational skills with 3+ years of related experience.