Hybrid Sponsorships Strategy Lead

American Family Insurance; United States; Hybrid; USD 99,000 - 167,000; Full time

Job summary

American Family Insurance is seeking a Lead Sponsorships Strategist to drive strategy, planning and execution of high-profile consumer sponsorships that build brand awareness and fan engagement. The role focuses on maximizing sponsorship value through insights, asset optimization and KPI-driven decisions.

You will partner with Marketing Sponsorships leadership, agencies and stakeholders, guiding activation strategy and budget management while aligning with corporate priorities.

Qualifications

• Demonstrated experience providing customer-driven solutions, support, or service.
• Demonstrated experience effectively executing high level executive communication and presentations.
• Demonstrated experience communicating complex marketing concepts to all levels of management.
• Demonstrated experience managing multiple complex projects.
• Extensive knowledge and understanding with marketing concepts, strategies, sponsorships, practices & tools.
• Demonstrated experience overseeing high-level and larger scale sponsorships and events.
• Demonstrated experience in strategic planning and analytical thinking.
• Demonstrated experience in data informed planning and decision making.

Responsibilities

• Lead strategy, planning and execution of high-profile sponsorships to drive brand awareness and business growth.
• Manage relationships with partners, agencies and key stakeholders to maximize sponsorship value.
• Develop integrated sponsorship strategies and optimize assets and benefits.
• Provide leadership for portfolio management including budgets, activation recaps and KPI analysis.
• Coordinate with Marketing Leadership and Creative Agencies to bring sponsorships to market.
• Collaborate with Sourcing and Legal to ensure accurate contract agreements.

Skills

Customer solutions

Executive communication

Marketing concepts

Multi-project management

Sponsorship strategies

Strategic planning

Data-informed planning

Job description

American Family Insurance is seeking a Lead Sponsorships Strategist to drive strategy, planning and execution of high-profile consumer sponsorships that build brand awareness and fan engagement. The role focuses on maximizing sponsorship value through insights, asset optimization and KPI-driven decisions.

You will partner with Marketing Sponsorships leadership, agencies and stakeholders, guiding activation strategy and budget management while aligning with corporate priorities.