Hybrid Sponsorships Strategy Lead

American Family Insurance Agency Staff; Madison (WI); Hybrid; USD 99,000 - 167,000; Full time

Benefits offered by this job

401(k) plan

Pension plan

Annual incentive

9 paid holidays

Paid time off

Job summary

American Family Insurance is seeking a Lead Sponsorships Strategist to lead strategy, planning, and execution of high-profile consumer sponsorships that drive brand awareness, fan engagement, and business growth opportunities. You will manage relationships with assigned partners, agencies, and key stakeholders to maximize the value of sponsorship investments and ensure alignment with strategic priorities.

You will report to the Senior Manager, Sponsorships, Partnerships & Events.

Qualifications

• Demonstrated experience providing customer-driven solutions, support, or service.
• Demonstrated experience effectively executing high level executive communication and presentations.
• Demonstrated experience communicating complex marketing concepts to all levels of management.
• Demonstrated experience managing multiple complex projects.
• Extensive knowledge and understanding with marketing concepts, strategies, sponsorships, practices & tools.
• Demonstrated experience overseeing high-level and larger scale sponsorships and events.
• Demonstrated experience in strategic planning and analytical thinking.
• Demonstrated experience in data informed planning and decision making.
• Travel requirements up to 25%

Responsibilities

• Partner with Marketing Sponsorships leadership to establish and develop the vision for the unit's strategy.
• Work closely with marketing leadership and creative agency partners to develop and design high-profile marketing sponsorship strategies.
• Research and compile trends on the effectiveness of the sponsorship marketing strategy and programs to make necessary changes.
• Consult with marketing leadership to assess needs and determine objectives for high-profile partnership activations.
• Lead projects, project teams and/or specific project phases of high-profile initiatives with large investment profiles.
• Provide overall leadership portfolio management for high-profile marketing sponsorships, including executive summaries, activation recaps, data analysis and budget management.
• Lead planning, implementation and management of sponsorship activations to align with marketing strategy and KPIs.
• Research and analyze metrics from sponsorship activations and campaigns to measure against KPIs and optimize as needed.
• Communicate sponsorship results with marketing leadership and key partner contacts.
• Collaborate with Creative Agency Teams and agency partners to bring sponsorships to market; coordinate with Sourcing, Procurement, and Legal on contracts.

Job description

American Family Insurance is seeking a Lead Sponsorships Strategist to lead strategy, planning, and execution of high-profile consumer sponsorships that drive brand awareness, fan engagement, and business growth opportunities. You will manage relationships with assigned partners, agencies, and key stakeholders to maximize the value of sponsorship investments and ensure alignment with strategic priorities.

You will report to the Senior Manager, Sponsorships, Partnerships & Events.