Sponsorship Activation Manager

LEARFIELD; Tuscaloosa (AL); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) + Match

Paid Time Off

Parental Leave

20 Paid Holidays

Job summary

Learfield is seeking a Manager of Partnership Strategy to lead sponsorship activation and on-site execution at a university property in Tuscaloosa, AL. You will manage day-to-day sponsorship fulfillment, coach a small on-site team, and ensure partner deliverables meet expectations across digital, social, in-venue, broadcast, and experiential channels.

You will serve as the primary escalation point for activation needs, build strong sponsor relationships, and collaborate with internal teams to

Qualifications

• 6+ years in sponsorship activation, marketing, or account management.
• Experience leading direct reports and a small on-site team.
• Strong org skills and ability to manage multiple stakeholders.

Responsibilities

• Oversee activation for a portfolio of property-level partners with timely execution.
• Lead a small on-site team and coach direct reports.
• Foster relationships with sponsors, university stakeholders, and cross-functional teams.
• Coordinate digital, social, signage, hospitality, and experiential assets.
• Track timelines, assets, deliverables, and partner communications.
• Support year-end recaps and renewal planning with sales leaders.
• Ensure alignment with Learfield standards and university guidelines.
• Assist with partner hosting, game-day operations, and event logistics.

Skills

Sponsorship activation

Team leadership

Account management

Project management

Communication skills

Stakeholder management

Education

Bachelor's degree in marketing, communications, sports management, or related field

Tools

MS Office

CRM tools

Job description

Learfield is seeking a Manager of Partnership Strategy to lead sponsorship activation and on-site execution at a university property in Tuscaloosa, AL. You will manage day-to-day sponsorship fulfillment, coach a small on-site team, and ensure partner deliverables meet expectations across digital, social, in-venue, broadcast, and experiential channels.

You will serve as the primary escalation point for activation needs, build strong sponsor relationships, and collaborate with internal teams to