Spirits Specialist - South Bay, CA

Skurnik Wines & Spirits; San Jose (CA); On-site; USD 75,000 - 85,000; Full time

Job summary

Skurnik Wines & Spirits in California seeks a motivated Spirits Specialist to support sales across on-premise and off-premise accounts from South San Francisco to San Jose, Santa Cruz, Monterey and Carmel. You will deliver samples, lead in-store tastings, schedule events, train staff, and collaborate with brand managers to grow distribution and visibility.

Candidates should have 3+ years in alcohol beverage sales, hospitality, or tasting-room environments, with strong communication and Excel

Qualifications

• 3+ years in alcohol beverage sales, hospitality, or tasting-room environments.
• Strong cocktail knowledge and passion for hospitality.
• Excellent interpersonal and communication skills.
• Highly organized with strong problem-solving abilities.

Responsibilities

• Support sales representatives in promoting and selling spirits brands
• Deliver spirits samples to accounts
• Execute in-store tastings
• Schedule and lead consumer events with on- and off-premise accounts
• Participate with brand and sales managers in supplier and market work
• Assist with R&D for cocktail programs
• Provide portfolio education to sales reps and customers
• Conduct staff trainings at account locations
• Manage account relationships through regular visits and virtual communication
• Communicate messaging and priorities to sales teams
• Participate in monthly sales meetings and events
• Complete sales initiatives and incentives
• Track and report on sales activity and analyze data for decisions

Skills

Alcohol beverage sales

Hospitality

Cocktail knowledge

Interpersonal communication

Organizational skills

Excel

Tools

Excel

Job description

Skurnik Wines & Spirits is seeking a highly motivated and organized South Bay-based Spirits Specialist to join our team in California. This role is ideal for someone with strong problem-solving skills, excellent communication abilities, and a passion for spirits and hospitality. The Spirits Specialist will be responsible for supporting sales efforts and maximizing the distribution and visibility of Skurnik Spirits brands across both on-premise and off-premise accounts from South San Francisco to San Jose and including Santa Cruz, Monterey and Carmel.

Key Responsibilities:

• Support sales representatives in promoting and selling spirits brands
• Deliver spirits samples to accounts
• Execute in-store tastings
• Schedule and lead consumer events in partnership with on and off premise accounts
• Participate in supplier and market work with brand and sales managers
• Assist with research and development for high-touch cocktail programs
• Provide portfolio education to sales representatives and customers
• Conduct staff trainings at account locations
• Manage account relationships through regular in-person visits and virtual communication
• Act as a conduit for the spirits portfolio by communicating messaging, updates and priorities effectively with sales representatives
• Participate in monthly company sales meetings and spirits events
• Complete sales initiatives, goals, and incentive programs
• Track and report on sales activity; analyze data to support decision-making

Qualifications:

• Minimum of 3+ years of relevant experience in one or more of the following:
• - Alcohol beverage sales
• - Hospitality or bar programs
• - Culinary or tasting room environments
• - Supplier or wholesale distribution
• Strong cocktail knowledge and a genuine passion for hospitality
• Excellent interpersonal and communication skills
• Highly organized with strong problem-solving abilities
• Proficiency in Microsoft Office Suite (especially Excel and Outlook)
• Must be based in Sonoma, Napa or Sacramento

Compensation:

Based on experience: $75K-85K