Spirits Portfolio & Events Specialist

Skurnik Wines & Spirits; Sonoma (CA); On-site; USD 75,000 - 85,000; Full time

Job summary

Skurnik Wines & Spirits in Sonoma is seeking a North Bay-based Spirits Specialist to support sales and expand distribution across Sonoma, Napa, Sacramento, and Sierra Foothills. The role emphasizes problem-solving, communication, and hospitality excellence.

Ideal candidates have 3+ years in alcohol beverage sales or hospitality, with strong cocktail knowledge and ability to educate staff and customers. Travel within the Bay Area and events experience are expected.

Qualifications

• Minimum 3+ years in alcohol beverage sales, hospitality, or related environments.
• Strong cocktail knowledge and a passion for hospitality.
• Excellent interpersonal and communication skills.

Responsibilities

• Support sales representatives in promoting and selling spirits brands.
• Deliver spirits samples to accounts and execute in-store tastings.
• Schedule and lead consumer events with on- and off-premise accounts.
• Participate in supplier and market work with brand and sales managers.
• Provide portfolio education to staff and customers.
• Conduct account visits and maintain relationships through in-person and virtual interactions.

Skills

Alcohol beverage sales

Hospitality

Cocktail knowledge

Interpersonal communication

Organized problem-solving

Sales support

Tools

Excel

Outlook

Job description

Skurnik Wines & Spirits in Sonoma is seeking a North Bay-based Spirits Specialist to support sales and expand distribution across Sonoma, Napa, Sacramento, and Sierra Foothills. The role emphasizes problem-solving, communication, and hospitality excellence.

Ideal candidates have 3+ years in alcohol beverage sales or hospitality, with strong cocktail knowledge and ability to educate staff and customers. Travel within the Bay Area and events experience are expected.