Spirits Specialist - North Bay, CA

Skurnik Wines & Spirits; Sonoma (CA); On-site; USD 75,000 - 85,000; Full time

Job summary

Skurnik Wines & Spirits in Sonoma is seeking a North Bay-based Spirits Specialist to support sales and expand distribution across Sonoma, Napa, Sacramento, and Sierra Foothills. The role emphasizes problem-solving, communication, and hospitality excellence.

Ideal candidates have 3+ years in alcohol beverage sales or hospitality, with strong cocktail knowledge and ability to educate staff and customers. Travel within the Bay Area and events experience are expected.

Qualifications

• Minimum 3+ years in alcohol beverage sales, hospitality, or related environments.
• Strong cocktail knowledge and a passion for hospitality.
• Excellent interpersonal and communication skills.

Responsibilities

• Support sales representatives in promoting and selling spirits brands.
• Deliver spirits samples to accounts and execute in-store tastings.
• Schedule and lead consumer events with on- and off-premise accounts.
• Participate in supplier and market work with brand and sales managers.
• Provide portfolio education to staff and customers.
• Conduct account visits and maintain relationships through in-person and virtual interactions.

Skills

Alcohol beverage sales

Hospitality

Cocktail knowledge

Interpersonal communication

Organized problem-solving

Sales support

Tools

Excel

Outlook

Job description

Skurnik Wines & Spirits is seeking a highly motivated and organized North Bay-based Spirits Specialist to join our team in California. This role is ideal for someone with strong problem-solving skills, excellent communication abilities, and a passion for spirits and hospitality. The Spirits Specialist will be responsible for supporting sales efforts and maximizing the distribution and visibility of Skurnik Spirits brands across both on-premise and off-premise accounts throughout Sonoma, Napa, Sacramento, and the Sierra Foothills including Tahoe.

Key Responsibilities:

• Support sales representatives in promoting and selling spirits brands
• Deliver spirits samples to accounts
• Execute in-store tastings
• Schedule and lead consumer events in partnership with on and off premise accounts
• Participate in supplier and market work with brand and sales managers
• Assist with research and development for high-touch cocktail programs
• Provide portfolio education to sales representatives and customers
• Conduct staff trainings at account locations
• Manage account relationships through regular in-person visits and virtual communication
• Act as a conduit for the spirits portfolio by communicating messaging, updates and priorities effectively with sales representatives
• Participate in monthly company sales meetings and spirits events
• Complete sales initiatives, goals, and incentive programs
• Track and report on sales activity; analyze data to support decision-making

Qualifications:

• Minimum of 3+ years of relevant experience in one or more of the following:
• Alcohol beverage sales
• Hospitality or bar programs
• Culinary or tasting room environments
• Supplier or wholesale distribution
• Strong cocktail knowledge and a genuine passion for hospitality
• Excellent interpersonal and communication skills
• Highly organized with strong problem-solving abilities
• Proficiency in Microsoft Office Suite (especially Excel and Outlook)
• Must be based in Sonoma, Napa or Sacramento

Compensation:

Based on experience: $75K-85K