Spirits Specialist - North Bay, CA

Skurnik Wines & Spirits - California; Sonoma (CA); On-site; USD 75,000 - 85,000; Full time

Job summary

Skurnik Wines & Spirits in the North Bay is seeking a highly motivated Spirits Specialist to join our California team. This role supports sales efforts, delivers samples, and leads in-store tastings across Sonoma, Napa, Sacramento and the Sierra Foothills.

The ideal candidate has 3+ years in alcohol beverage sales or hospitality, excellent communication, and strong problem-solving skills. Proficiency with Microsoft Office is a plus; must be based in Sonoma, Napa or Sacramento.

Qualifications

• 3+ years in alcohol beverage sales or hospitality roles.
• Strong communication and interpersonal skills.
• Proficiency with Microsoft Office (Excel and Outlook).

Responsibilities

• Support sales reps in promoting and selling spirits brands.
• Deliver spirits samples to accounts.
• Lead in-store tastings.
• Schedule and lead consumer events with on and off premise accounts.
• Participate in supplier and market work with brand and sales managers.
• Assist with research and development for high-touch cocktail programs.
• Provide portfolio education to sales representatives and customers.
• Conduct staff trainings at account locations.
• Manage account relationships through regular in-person visits and virtual communication.
• Act as a conduit for the spirits portfolio by communicating messaging, updates and priorities with sales representatives.
• Participate in monthly company sales meetings and spirits events.
• Complete sales initiatives, goals, and incentive programs.
• Track and report on sales activity; analyze data to support decision‑making.

Skills

Alcohol beverage sales

Hospitality

Cocktail knowledge

Interpersonal skills

Organization

Problem solving

Microsoft Excel

Microsoft Outlook

Tools

Microsoft Excel

Microsoft Outlook

Job description

Skurnik Wines & Spirits is seeking a highly motivated and organized North Bay-based Spirits Specialist to join our team in California. This role is ideal for someone with strong problem-solving skills, excellent communication abilities, and a passion for spirits and hospitality. The Spirits Specialist will be responsible for supporting sales efforts and maximizing the distribution and visibility of Skurnik Spirits brands across both on-premise and off-premise accounts throughout Sonoma, Napa, Sacramento, and the Sierra Foothills including Tahoe.

RESPONSIBILITIES

• Support sales representatives in promoting and selling spirits brands
• Deliver spirits samples to accounts
• Execute in-store tastings
• Schedule and lead consumer events in partnership with on and off premise accounts
• Participate in supplier and market work with brand and sales managers
• Assist with research and development for high-touch cocktail programs
• Provide portfolio education to sales representatives and customers
• Conduct staff trainings at account locations
• Manage account relationships through regular in-person visits and virtual communication
• Act as a conduit for the spirits portfolio by communicating messaging, updates and priorities effectively with sales representatives
• Participate in monthly company sales meetings and spirits events
• Complete sales initiatives, goals, and incentive programs
• Track and report on sales activity; analyze data to support decision‑making

QUALIFICATIONS

Minimum of 3+ years of relevant experience in one or more of the following:

• Alcohol beverage sales
• Hospitality or bar programs
• Culinary or tasting room environments
• Supplier or wholesale distribution
• Strong cocktail knowledge and a genuine passion for hospitality
• Excellent interpersonal and communication skills
• Highly organized with strong problem‑solving abilities
• Proficiency in Microsoft Office Suite (especially Excel and Outlook)
• Must be based in Sonoma, Napa or Sacramento

COMPENSATION

Based on experience: $75K-85K

Job category: Sales and Marketing