Spirit Brand Development Lead - Innovation & Growth

GALLO; Modesto (CA); Hybrid; USD 151,000 - 227,000; Full time

Job summary

GALLO, based in Modesto, CA, is seeking a Senior Manager, Spirits Brand Development to lead the development and execution of brand strategies that drive growth and connect with consumers.

You will oversee brand planning, manage the brand P&L and A&P budgets, and work across Sales, Marketing, and external agencies to shape go-to-market plans and program investments.

This role requires strong analytics, travel up to 50%, and leadership of cross-functional teams in a fast-paced, agile environment.

Qualifications

• Master's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Brand management experience.
• Spirits industry experience.
• Required to travel up to 50% of the time in-market in order to perform job duties.
• Experience managing total P&L for brand.

Responsibilities

• Lead development and execution of brand strategies to drive growth.
• Oversee marketing activities with up to an 18-month horizon and guide brand planning.
• Manage overall brand P&L and A&P budget.
• Turn insights into end-to-end consumer experiences across Sales, Marketing, and external agencies.
• Lead forecasting and senior leadership updates in an Agile delivery framework.
• Coach and develop team members, fostering accountability and bold thinking.

Skills

Brand management

Spirits industry

P&L management

On-premise channel

A&P budgets

Stakeholder management

Agile experience

Travel readiness

Team leadership

Budget management

Education

Master's degree

Bachelor's degree

High school diploma / equivalency

Job description

GALLO, based in Modesto, CA, is seeking a Senior Manager, Spirits Brand Development to lead the development and execution of brand strategies that drive growth and connect with consumers.

You will oversee brand planning, manage the brand P&L and A&P budgets, and work across Sales, Marketing, and external agencies to shape go-to-market plans and program investments.

This role requires strong analytics, travel up to 50%, and leadership of cross-functional teams in a fast-paced, agile environment.