Senior Spirits Brand Growth Leader — Hybrid

GALLO; Dallas (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical and dental coverage

401k plans

Profit sharing

Employee wine shop

Company holidays

Job summary

GALLO's Innovation organization seeks a Senior Manager, Spirits Brand Development to lead strategies that build distinctive brands, strengthen consumer connections, and deliver business results. You’ll oversee marketing activities with up to an 18‑month horizon, guide brand planning, and manage the brand P&L and A&P budget.

You’ll turn consumer and channel insights into end‑to‑end experiences, collaborate across Sales, Demand, and agencies, set KPIs, measure ROI, and optimize investments.

Qualifications

• Master's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Brand management experience.
• Spirits industry experience.
• Required to travel up to 50% of the time in-market in order to perform job duties.

Responsibilities

• Lead the development and execution of strategies that build distinctive brands and deliver business results.
• Oversee marketing activities with up to an 18-month horizon and manage brand planning, P&L and A&P budget.
• Turn consumer, customer, and channel insights into end-to-end experiences and shape go-to-market plans and campaigns.
• Coach, mentor, and develop team members while fostering accountability and bold thinking.

Skills

Brand management

Spirits industry experience

Analytical thinking

Stakeholder management

Agile delivery

Travel readiness

Education

Master's degree + 5 years of relevant experience

Bachelor's degree + 7 years of relevant experience

Bachelor's degree + 6 years in Gallo Spirits BU

High School diploma + 9 years of relevant experience

Job description

GALLO's Innovation organization seeks a Senior Manager, Spirits Brand Development to lead strategies that build distinctive brands, strengthen consumer connections, and deliver business results. You’ll oversee marketing activities with up to an 18‑month horizon, guide brand planning, and manage the brand P&L and A&P budget.

You’ll turn consumer and channel insights into end‑to‑end experiences, collaborate across Sales, Demand, and agencies, set KPIs, measure ROI, and optimize investments.