Brand Growth Manager - Alcohol Beverages (Hybrid)

Wine Industry Expo; Modesto (CA); Hybrid; USD 125,000 - 187,000; Full time

Benefits offered by this job

Wine shop access

Medical coverage

401k plans

Profit sharing

Job summary

Gallo, a family-owned leader in wine with Barefoot as the #1 brand by dollar sales, is hiring a Brand Marketing Manager in Modesto, CA (3 days onsite) or Dallas, TX (4 days onsite). You will support the P&L for Barefoot and lead key brand initiatives in collaboration with senior leaders.

You’ll shape integrated marketing campaigns, manage agency partners, translate consumer insights into strategy, and mentor cross-functional teams to drive short- and long-term growth for the brand.

Qualifications

• Master's degree plus 3 years of brand management experience.
• Bachelor’s degree plus 5 years in sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility.
• Willingness to travel up to 50% to designated business locations.
• Strong analytical & financial acumen.
• Excellent written & verbal communication skills.

Responsibilities

• Lead critical subsets of brand initiatives and mentor cross-functional teams.
• Support the P&L for Barefoot and drive growth for the brand.
• Develop integrated marketing campaigns and manage agency partnerships.
• Translate consumer insights into actionable brand strategies and narratives.

Skills

Brand leadership

Cross-functional leadership

Communication skills

Analytical thinking

Prioritize & manage multiple tasks

Education

Master's degree + 3 years

Bachelor's degree + 5 years

Gallo internal experience or sales/marketing background

Job description

Gallo, a family-owned leader in wine with Barefoot as the #1 brand by dollar sales, is hiring a Brand Marketing Manager in Modesto, CA (3 days onsite) or Dallas, TX (4 days onsite). You will support the P&L for Barefoot and lead key brand initiatives in collaboration with senior leaders.

You’ll shape integrated marketing campaigns, manage agency partners, translate consumer insights into strategy, and mentor cross-functional teams to drive short- and long-term growth for the brand.