Senior Manager, Spirits Brand Development

GALLO; Dallas (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical and dental coverage

401k plans

Profit sharing

Employee wine shop

Company holidays

Job summary

GALLO's Innovation organization seeks a Senior Manager, Spirits Brand Development to lead strategies that build distinctive brands, strengthen consumer connections, and deliver business results. You’ll oversee marketing activities with up to an 18‑month horizon, guide brand planning, and manage the brand P&L and A&P budget.

You’ll turn consumer and channel insights into end‑to‑end experiences, collaborate across Sales, Demand, and agencies, set KPIs, measure ROI, and optimize investments.

Qualifications

• Master's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Brand management experience.
• Spirits industry experience.
• Required to travel up to 50% of the time in-market in order to perform job duties.

Responsibilities

• Lead the development and execution of strategies that build distinctive brands and deliver business results.
• Oversee marketing activities with up to an 18-month horizon and manage brand planning, P&L and A&P budget.
• Turn consumer, customer, and channel insights into end-to-end experiences and shape go-to-market plans and campaigns.
• Coach, mentor, and develop team members while fostering accountability and bold thinking.

Skills

Brand management

Spirits industry experience

Analytical thinking

Stakeholder management

Agile delivery

Travel readiness

Education

Master's degree + 5 years of relevant experience

Bachelor's degree + 7 years of relevant experience

Bachelor's degree + 6 years in Gallo Spirits BU

High School diploma + 9 years of relevant experience

Job description

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Senior Manager, Spirits Brand Development

Work Category:Hybrid Telecommute, Hybrid Telecommute

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here .

View our Corporate Values and Mission Statement here.

Location: Must be willing and able to be based in Dallas, TX (Requires 4 days per week onsite) OR Modesto, CA (Requires 3 days per week onsite)

A Taste of What You’ll Do

As Senior Manager, Spirits Brand Development in GALLO's Innovation organization, you will lead the development and execution of strategies that build distinctive brands, strengthen consumer connections, and deliver business results. You will oversee marketing activities with up to an 18-month horizon, guide brand planning, and manage the overall brand P&L and A&P budget.

You will turn consumer, customer, and channel insights into compelling end-to-end experiences. Working across Sales, Commerce Marketing, Sales Planning, Demand, external agencies, and business unit leadership, you will shape go-to-market plans, communications strategies, channel programs, test-market launches, and marketing innovation. You will establish KPIs, evaluate performance and ROI, and optimize plans and investments based on learning.

You will serve as an outcome owner for Agile development and delivery, lead forecasting and senior leadership updates, and make thoughtful trade-offs across the marketing mix. Through regular market visits, you will deepen channel expertise, identify emerging trends, and ensure activation tools support effective sales execution.

As a people leader, you will coach, mentor, and develop team members while fostering accountability, candid discussion, bold thinking, and responsible risk-taking. This is an opportunity to combine strategic brand leadership, consumer empathy, commercial acumen, and innovation to help shape the future of the spirits portfolio.

What You’ll Need

• Master's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Brand management experience.
• Spirits industry experience.
• Required to travel up to 50% of the time in-market in order to perform job duties.
• Experience managing total P&L for brand.
• Knowledge of the on-premise channel.
• Experience managing A&P budgets with a diverse marketing mix.
• Demonstrated ability to think analytically.
• Experience managing a broad range of stakeholders & multiple external agencies.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You’ll Stand Out

• Master's degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.
• Strong understanding of the on-premise channel.
• Experience managing a global brand or leading a global marketing initiative.
• Experience managing ambassador or advocacy teams.
• Experience working in an agile environment.

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.