Brand Growth Manager — Hybrid, P&L Impact

GALLO; Modesto (CA); Hybrid; USD 125,000 - 187,000; Full time

Benefits offered by this job

Employee wine shop

Profit sharing

401k plans

Job summary

GALLO is seeking a Brand Marketing Manager to lead initiatives for the Barefoot brand, drive growth, and mentor cross-functional teams. The role involves P&L oversight, marketing campaigns, and agency management across hybrid locations in Modesto, CA and Dallas, TX.

The ideal candidate has deep CPG/alcohol beverage branding experience, strategic thinking, and strong collaboration skills to elevate Barefoot in a fast-paced market.

Qualifications

• Master's degree + 3 years brand management experience
• Travel up to 50% to designated locations
• Strong analytical & financial acumen
• Demonstrated skill in leading and coaching cross-functional teams
• Excellent written & verbal communication skills
• Travel to offices/sites up to 5% for onboarding/training/meetings

Responsibilities

• Lead subsets of brand initiatives and mentor cross-functional teams
• Support the P&L for Barefoot, the #1 wine brand in the U.S.
• Develop integrated marketing campaigns and strategies
• Manage agencies and marketing channels
• Translate data into actionable consumer narratives
• Collaborate with distributor sales reps and customers for brand placement

Skills

Brand management

Cross-functional leadership

Analytical thinking

Financial acumen

Communication skills

Travel readiness

Education

Master's degree + 3 years brand management

Bachelor's degree + 5 years marketing experience

Bachelor's degree + 4 years Gallo related experience

High School diploma + 9 years marketing experience

Job description

GALLO is seeking a Brand Marketing Manager to lead initiatives for the Barefoot brand, drive growth, and mentor cross-functional teams. The role involves P&L oversight, marketing campaigns, and agency management across hybrid locations in Modesto, CA and Dallas, TX.

The ideal candidate has deep CPG/alcohol beverage branding experience, strategic thinking, and strong collaboration skills to elevate Barefoot in a fast-paced market.