Wine Brand Innovator: Strategy & Growth Lead

GALLO; Dallas (TX); Hybrid; USD 125,000 - 187,000; Full time

Job summary

GALLO is seeking a Brand Marketing Manager, Wine Innovation, to shape the future of wine by developing and managing new-to-world brands. You will work with cross-functional teams to translate consumer insights into actionable marketing strategies and GTM plans that strengthen brand equity and drive commercial results.

The role requires managing multiple initiatives, overseeing marketing investments, supporting P&L, and optimizing performance across a hybrid, mostly onsite model in designated

Qualifications

• Master's degree plus 3 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility.
• Brand Management Experience.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• Knowledge of the retail and on-premise channels.
• Experience managing multiple external agencies.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, as applicable, as listed in this job description.

Responsibilities

• As Brand Marketing Manager, Wine Innovation, you will shape the future of wine by developing, testing and managing new-to-world brands and products.
• Drive brand-building initiatives that support growth, profitability, and portfolio health.
• Collaborate with cross-functional teams, agencies, sales organizations and distributors to translate insights into marketing strategies.
• Develop go-to-market plans and integrated programs to strengthen brand equity and drive results.

Skills

Brand management

Analytical skills

Financial acumen

Influence leadership

Communication skills

Education

Master's degree + 3 years brand marketing

Bachelor's degree + 5 years brand marketing

Job description

GALLO is seeking a Brand Marketing Manager, Wine Innovation, to shape the future of wine by developing and managing new-to-world brands. You will work with cross-functional teams to translate consumer insights into actionable marketing strategies and GTM plans that strengthen brand equity and drive commercial results.

The role requires managing multiple initiatives, overseeing marketing investments, supporting P&L, and optimizing performance across a hybrid, mostly onsite model in designated