Spine Digital Marketing Campaigns Manager

Johnson & Johnson Co.; United States; Hybrid; USD 102,000 - 177,000; Full time

Benefits offered by this job

Retirement plan (401k)

Paid time off

Parental Leave

Sick time

Volunteer Leave

Holiday pay

Job summary

DePuy Synthes seeks a Manager Digital Marketing Campaigns & Messaging for Spine to develop spine marketing campaigns, messaging, and content plans. You will transform product strategies, evidence and insights into compelling campaigns across the Spine portfolio.

Reporting to the Spine Downstream Marketing Team, you will lead campaign planning, messaging architecture and content strategy while partnering with Product Marketing, Medical Affairs and Communications.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business Administration or related field.
• MBA or advanced degree preferred.
• 5-10+ years of progressive experience in marketing, campaign strategy, communications, product marketing or related commercial functions.
• Demonstrated experience developing integrated marketing campaigns in a healthcare, medical device, pharmaceutical or life sciences environment.
• Experience leading messaging, positioning and content strategy initiatives.
• Strong strategic planning and cross-functional leadership capabilities.

Responsibilities

• Lead development of integrated marketing campaign strategies aligned with commercial, marketing and business objectives.
• Develop messaging frameworks, campaign narratives, value propositions and storytelling strategies.
• Guide content planning across digital, social, web, industry meetings and field communications channels.

Skills

Brand Positioning

Budgeting

Collaboration

Content Management

Content Marketing

Data Visualization

Digital Marketing

Digital Channels

Digital Trends

Process Improvements

Report Writing

Technical Credibility

Technologically Savvy

Customer Analytics

Cultural Communications

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

DePuy Synthes seeks a Manager Digital Marketing Campaigns & Messaging for Spine to develop spine marketing campaigns, messaging, and content plans. You will transform product strategies, evidence and insights into compelling campaigns across the Spine portfolio.

Reporting to the Spine Downstream Marketing Team, you will lead campaign planning, messaging architecture and content strategy while partnering with Product Marketing, Medical Affairs and Communications.