Senior Product Manager — Spine | Impactful Global Ownership

VB Spine, LLC; Buffalo (NY); Sur place; USD 115 000 - 135 000; Plein temps

Avantages offerts par ce poste

Health, dental, vision insurance

401(k) with company match

PTO and holidays

Training and development opportunities

Résumé du poste

VB Spine seeks a data-driven marketing strategist to lead competitive intelligence, market analysis, and product strategy for spine solutions. You will build relationships with physicians and KOLs, translate insights into positioning, and drive portfolio priorities across marketing and sales teams.

Ideal candidates have a marketing/business background with 6+ years in medical devices or sales, spine experience preferred, and strong communication, analytical, and strategic skills.

Qualifications

• Bachelor’s degree in marketing, business, or a related discipline required.
• Advanced degree or MBA preferred.
• 6+ years of professional experience required.
• 3+ years of medical device, marketing, or sales experience preferred.
• Spine experience preferred.
• Excellent presentation, interpersonal, and written and verbal communication skills.
• Strong analytical, strategic-thinking, and problem-solving abilities.
• Demonstrated financial acumen with the ability to lead budgets, forecasts, pricing decisions, and business cases.
• Ability to manage multiple complex projects while delivering against established timelines.
• Ability to influence and persuade stakeholders without direct organizational authority.

Responsabilités

• Gather, analyze, and distribute competitive intelligence and market trends.
• Establish and maintain relationships with key opinion leaders and customers.
• Identify expressed and unmet customer needs for portfolio improvements.
• Translate customer insights into product strategies and value propositions.
• Develop marketing and product plans, launch plans, and business reviews.
• Translate strategies into measurable activities for acquisition and retention.
• Lead customer segmentation using behavioral and attitudinal insights.
• Develop target audience profiles guiding marketing and sales tactics.
• Collaborate with commercial teams to identify target customers and market opportunities.
• Develop complementary value propositions across products and portfolios.
• Lead evidence-generation connecting clinical, usability, and economic evidence.
• Foster KOL relationships and expand clinical evidence dissemination.
• Forecast resource needs and lead budgeting activities.

Connaissances

Competitive intelligence

Market trends

KOL relations

Product strategy

Pricing strategy

Forecasting

Cross-functional collaboration

PowerPoint

Excel

Verbal & written communication

Formation

Bachelor’s degree in marketing or business

MBA preferred

Outils

Microsoft Excel

Microsoft Word

PowerPoint

Description du poste

VB Spine seeks a data-driven marketing strategist to lead competitive intelligence, market analysis, and product strategy for spine solutions. You will build relationships with physicians and KOLs, translate insights into positioning, and drive portfolio priorities across marketing and sales teams.

Ideal candidates have a marketing/business background with 6+ years in medical devices or sales, spine experience preferred, and strong communication, analytical, and strategic skills.