Senior Spine Marketing Manager - Product Launch & Training

NML Medical; Pennsylvania; On-site; USD 90,000 - 130,000; Full time

Job summary

Globus Medical is seeking a Sr. Marketing Manager to drive downstream marketing activities, support global product launches, and train sales and customers.

You will manage products through development stages, from near-term launches to new products, while guiding lifecycle management and marketing strategy across regions. The role emphasizes collaboration with Sales Training, Surgeon Education and Professional Affairs, developing multi-channel campaigns and evidence-based messaging to meet

Qualifications

• Proficiency with Microsoft Office with a strong ability to create presentations, analyze data and write Marketing / Business plans.
• Excellent written and verbal communication skills with strong confidence to present before groups of customers, vendors, peers, and leadership.
• Proficient with clinical concepts, technical details and engages in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teams.
• Attention to detail.
• Self-starter.
• Advanced critical thinking and problems-solving skills.
• Ability to collaborate effectively with cross-functional teams.
• Willingness to travel up to 35%.
• Typically requires a minimum of 8 years of related experience with a bachelor’s degree; or 6 years and a master’s degree.
• Experience in Product Marketing/Management.

Responsibilities

• Influences customer behavior and brand perception through strategy, messaging and experience.
• Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries and labs.
• Develops and drives initiatives to increase brand awareness through clarity and consistency of messaging.
• Works closely with Sales Training, Surgeon Education and Professional Affairs teams to execute Marketing plans.
• Provides subject matter expertise for assigned products supporting Sales and customer product training as well as clinical support.
• Leads creation of product value messaging and product claims substantiation through clinical evidence generation.
• Develops marketing assets such as surgical techniques, sales collateral, and product in-service guides.
• Develops and owns multi-channel marketing campaigns, including core content development and positioning.
• Coordinates with regions in adapting global downstream marketing strategy and campaigns to region-specific circumstances.
• Acts as a source of knowledge for and effectively coaches other product managers.
• Collaborates with upstream marketing to develop product launch plan responsible for customer segmentation/targeting, positioning and value propositions.

Skills

Microsoft Office

Presentations

Data analysis

Marketing planning

Verbal communication

Written communication

Clinical concepts

Decision making

Cross-functional teamwork

Travel 35%

Education

Bachelor's degree

Master's degree

Job description

Globus Medical is seeking a Sr. Marketing Manager to drive downstream marketing activities, support global product launches, and train sales and customers.

You will manage products through development stages, from near-term launches to new products, while guiding lifecycle management and marketing strategy across regions. The role emphasizes collaboration with Sales Training, Surgeon Education and Professional Affairs, developing multi-channel campaigns and evidence-based messaging to meet