Social & Influencer Marketing Specialist (Footwear)

Caleres; St. Louis (MO); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Our Shoe Discounts: 30% Associate Dis­

Benefits that Start Day One

Get Paid When You Want

Mental Wellness

Relaxed Dress Code

Site Perks: onsite gym, Starbucks, Gr

Job summary

Caleres in St. Louis, MO seeks a Specialist, Marketing–Social & Influencer to shape social presence across major platforms and drive brand growth. You will craft social-first content, manage creator partnerships and support commerce initiatives from ShopMy to affiliate programs.

The role requires a passion for fashion, an eye for detail and the ability to collaborate with internal teams to optimize results. This position offers a dynamic work environment in downtown Clayton, MO.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 3+ years in social media, influencer/creator marketing or digital marketing.
• Experience managing brand social channels, especially Instagram and TikTok.
• Experience executing paid creator/influencer partnerships with briefs, contracts and approvals.
• Strong understanding of social media trends, creator culture and metrics.
• Experience with TikTok Shop, ShopMy or affiliate platforms preferred.
• Strong creative instincts, writing skills and social-first content.
• Excellent organizational and communication skills; able to manage multiple priorities.
• Experience in fashion/footwear or consumer retail marketing preferred.
• Familiarity with scheduling, analytics and MS Office tools.

Responsibilities

• Create and Engage: manage organic social presence across Instagram, TikTok and emerging platforms, including content strategy, planning and community engagement.
• Lead and Execute: manage paid creator/influencer partnerships from sourcing to briefing, contracts and approvals.
• Drive Social Commerce: support TikTok Shop growth via creator activations, campaigns and affiliate programs.
• Collaborate and Optimize: partner with Brand Marketing, Creative, Sales and agencies to execute campaigns and measure performance.

Skills

Social media marketing

Influencer partnerships

Content creation

Brand social channels

Education

Bachelor's degree in Marketing, Communications or related field

Tools

TikTok Shop

ShopMy

Affiliate marketing platforms

Job description

Caleres in St. Louis, MO seeks a Specialist, Marketing–Social & Influencer to shape social presence across major platforms and drive brand growth. You will craft social-first content, manage creator partnerships and support commerce initiatives from ShopMy to affiliate programs.

The role requires a passion for fashion, an eye for detail and the ability to collaborate with internal teams to optimize results. This position offers a dynamic work environment in downtown Clayton, MO.