Special Hazards Fire Protection Sales Lead

Fire Equipment Inc; Westford (MA); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Vehicle stipend

PTO

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Hybrid work environment

Relocation assistance

Job summary

Fire Equipment Inc. (FEI) is seeking a Special Hazards Sales Manager to drive new installation sales across Massachusetts, Southern New Hampshire, Rhode Island, and Eastern Connecticut.

You will lead prospecting, estimate preparation, and contract closure for clean agent, foam, and CO₂ fire suppression systems. Reporting to the Sales & Business Development department, this hybrid role in Westford, MA requires building end-user and contractor relationships, managing a sales pipeline, and

Qualifications

• Minimum high school diploma or equivalent.
• 3–5 years of relevant industry experience preferred.
• Minimum of 2 years of direct fire protection/special hazards industry experience.
• Previous B2B sales or business development experience required.
• Demonstrated knowledge of clean agent fire suppression systems required.
• Experience with Salesforce or another CRM preferred.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Valid driver’s license and ability to travel throughout the assigned territory.

Responsibilities

• Develop new business opportunities for Special Hazards system installations throughout the assigned New England territory.
• Prospect and generate new leads through cold outreach, networking, industry relationships, referrals, and other business development activities.
• Manage and convert internally generated leads into qualified sales opportunities.
• Build relationships with end users, sprinkler contractors, general contractors, and other industry partners.
• Develop a strong pipeline of new installation opportunities to support an annual sales goals.
• Conduct customer meetings and site visits to evaluate project requirements and identify appropriate fire suppression solutions.
• Prepare estimates, proposals, and presentations for prospective customers.
• Manage opportunities throughout the entire sales cycle from initial lead generation through contract award.
• Negotiate pricing and project scope while maintaining company profitability objectives.
• Maintain accurate sales activity, pipeline information, forecasting, and customer information within Salesforce or the company CRM.
• Consistently meet or exceed established sales and revenue goals.
• Sell new installation projects involving clean agent, foam, and CO₂ fire suppression systems.
• Apply working knowledge of special hazards systems to understand customer applications and recommend appropriate solutions.
• Demonstrate familiarity with major special hazards manufacturers and systems, including Kidde-Fenwal, Fike, and ANSUL.
• Evaluate customer sites and gather the information necessary to develop accurate project scopes and estimates.
• Work with FEI’s in-house Engineering team on system design and technical requirements.
• Partner with Project Management following contract award to ensure a smooth transition from sales to project execution.
• Maintain current knowledge of FEI’s Special Hazards capabilities, products, applications, and target markets.
• This position is specifically focused on Special Hazards systems and is not a Kitchen Suppression or gas-station suppression sales role.
• Manage a territory encompassing Massachusetts, Southern New Hampshire, Rhode Island, and Eastern Connecticut.
• Develop long-term relationships with existing and prospective customers throughout the territory.
• Identify opportunities to expand FEI’s Special Hazards presence within new and existing accounts.
• Conduct regular customer and job-site visits throughout the assigned territory.
• Serve as a trusted resource to customers throughout the sales and estimating process.
• Collaborate with Engineering, Project Management, Operations, and other internal teams to ensure customer expectations are clearly communicated and met.
• Represent FEI professionally at customer meetings, industry events, networking opportunities, and trade shows as needed.

Skills

B2B sales

CRM experience (Salesforce)

Fire protection knowledge

Lead generation

Strong communication

Education

High school diploma or equivalent

Tools

Microsoft Office

Salesforce

Job description

Fire Equipment Inc. (FEI) is seeking a Special Hazards Sales Manager to drive new installation sales across Massachusetts, Southern New Hampshire, Rhode Island, and Eastern Connecticut.

You will lead prospecting, estimate preparation, and contract closure for clean agent, foam, and CO₂ fire suppression systems. Reporting to the Sales & Business Development department, this hybrid role in Westford, MA requires building end-user and contractor relationships, managing a sales pipeline, and