Southeast Foodservice Sales Leader (Virtual)

Land O'Lakes; Florida; Remote; USD 124,000 - 186,000; Full time

Job summary

Land O'Lakes is seeking a Southeast Region Foodservice Sales Manager to drive sales execution across NC, SC, GA, FL, AL, and TN with a virtual/remote setup within the region. You will lead distributor and broker programs, optimize trade investments, and use Salesforce, Blacksmith/Tellus, and Power BI to plan and measure performance.

Responsibilities include executing annual plans with distributors and brokers, identifying growth opportunities through analytics, managing UniPro relationships, and

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant work experience.
• 8+ years of progressive foodservice sales and/or experience in food service, operations, broker network including experience with trade program agreements.
• Strong communication, analytical, and CRM/reporting proficiency, including Salesforce, Blacksmith/Tellus, Power BI, and Microsoft Office.
• Experience managing foodservice distribution and broker partners preferred.

Responsibilities

• Execute annual business plan priorities with distributors and brokers; monitor results and adjust actions to deliver targets.
• Use customer analytics, sales incentives, and operator targeting to identify and convert growth opportunities.
• Direct, train, influence, and hold broker partners accountable; share best practices with other Regional Sales Managers.
• Collaborate with Corporate Accounts on Tier 1 distributor opportunities and support Chain, K-12, and Non-Commercial segment priorities.
• Lead the UniPro relationship, annual marketing agreement, internal alignment, and participation in select conferences.
• Develop regional execution plans with Sales Acceleration, Marketing, Corporate Accounts, segment leaders, and brokers.
• Plan trade spending, broker training, business reviews, promotions, quarterly targeting activations, and portfolio expansion.
• Provide market insights and align resources to improve planning, execution, and return on investment.
• Maintain timely customer activity, feedback, and reporting in Salesforce and Power BI.

Skills

Communication

Analytical thinking

CRM proficiency

Sales strategy

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Blacksmith/Tellus

Power BI

Microsoft Office

Job description

Land O'Lakes is seeking a Southeast Region Foodservice Sales Manager to drive sales execution across NC, SC, GA, FL, AL, and TN with a virtual/remote setup within the region. You will lead distributor and broker programs, optimize trade investments, and use Salesforce, Blacksmith/Tellus, and Power BI to plan and measure performance.

Responsibilities include executing annual plans with distributors and brokers, identifying growth opportunities through analytics, managing UniPro relationships, and