Social Strategy Director - Growth & Analytics (Hybrid)

Horizon Media Inc.; New York (NY); Hybrid; USD 145,000 - 165,000; Full time

Job summary

Horizon Media in New York is seeking a data-driven Senior Social Media Lead to oversee campaign strategy, execution, and client relationships. You will guide cross-functional teams, develop social plans, and integrate insights from analytics to optimize performance across platforms.

The role emphasizes leadership, cross-department collaboration, and the ability to manage budgets and partner negotiations while staying ahead of industry trends.

Qualifications

• 6-7+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact.
• Deep understanding of advanced analytics and performance media.
• Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation.

Responsibilities

• Campaign Management & Execution – supervise RFP creation and partner negotiations.
• Oversee junior team campaign buying from setup to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes.
• Lead strategic social plan development with Analytics insights and integrate data into recommendations.
• Drive team brainstorms to kick off plan and consideration set development and oversee media plans and strategies decks.
• Lead in development of processes with Horizon Next Analytics & BI teams to aggregate data and standardize across accounts.
• Maintain relationships with clients and cross-department teams to ensure alignment and drive results.
• Support junior team members with coaching and performance reviews, and participate in interview processes.

Skills

Strategic media recommendations

Social media planning

Advanced analytics

Excel

PowerPoint

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Ads

Instagram Ads

3rd party data

Job description

Horizon Media in New York is seeking a data-driven Senior Social Media Lead to oversee campaign strategy, execution, and client relationships. You will guide cross-functional teams, develop social plans, and integrate insights from analytics to optimize performance across platforms.

The role emphasizes leadership, cross-department collaboration, and the ability to manage budgets and partner negotiations while staying ahead of industry trends.