Senior Social Campaign Lead — Data-Driven

Horizon Media; New York (NY); On-site; USD 78,715 - 91,864; Full time

Job summary

Horizon Next, part of Horizon Media, seeks a data‑driven social strategist to lead paid social campaigns, integrate insights into planning, and drive optimization with a strong analytics focus. You will collaborate across teams and manage client relationships while mentoring junior staff.

The role emphasizes hands‑on campaign execution, performance reporting, and budget stewardship in a fast‑paced environment.

Qualifications

• 3+ years of paid social media experience.
• Strong analytics and performance media knowledge.
• Understanding of marketing principles and analytics concepts.
• Proficient in Excel and PowerPoint; experience with Facebook/Instagram ads.

Responsibilities

• Oversee campaign management and execution with QA processes.
• Lead social strategy development and integrate insights into planning.
• Analyze data, optimize campaigns, and report findings to clients.
• Manage relationships with partners and internal teams.
• Coach and supervise junior team members and contribute to hiring.

Skills

Paid social media

Excel

PowerPoint

Facebook

Instagram ads

Targeting/retargeting

Budget management

Analytics

Tools

None

Job description

Horizon Next, part of Horizon Media, seeks a data‑driven social strategist to lead paid social campaigns, integrate insights into planning, and drive optimization with a strong analytics focus. You will collaborate across teams and manage client relationships while mentoring junior staff.

The role emphasizes hands‑on campaign execution, performance reporting, and budget stewardship in a fast‑paced environment.