Social Media Strategist (LATAM, Remote)

GrowthAssistant; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Fully Remote

Health Coverage

Time to Recharge: 7 paid holidays and

6 PTO days per year

Family First: Parental leave

Anniversary bonus

Referral bonus

Job summary

GrowthAssistant is seeking a Social Media Strategist to lead paid social campaigns across Meta, TikTok, Pinterest, and Instagram, with budgets well over $100K monthly. You will shape full-funnel strategies focused on conversion and profitability, translating performance data and AI outputs into actionable plans for clients.

In this remote, fast-paced environment you will collaborate with internal teams, audit account structures, and guide creative performance to maximize ROAS while maintaining

Qualifications

• Bachelor's degree in Marketing, Data Science, or related quantitative field (advanced degree is a plus).
• 4+ years of paid media experience across multiple platforms.
• At least one certification (Meta Blueprint, TikTok Academy, etc.).
• Deep understanding of auction-based buying and media profitability models.
• Familiarity with AI-powered marketing tools (predictive modeling, automated bidding, creative analysis, etc.).
• Proficiency in Excel, Google Sheets, Looker or similar reporting tools.
• Strong English communication skills, including client-facing confidence.

Responsibilities

• Paid Social Management: Manage paid social campaigns exceeding $100K per month across Meta, TikTok, Pinterest, and Instagram.
• Full-Funnel Strategy: Develop full-funnel media strategies focused on conversion and profitability.
• Performance Optimization: Monitor and optimize ROAS, CPA, CPL, CTR.
• AI-Driven Tools: Leverage AI tools to improve efficiency and scale.
• Media Intelligence: Use NLP and sentiment analysis for competitive insights and trend detection.
• Data to Action: Translate performance data and AI outputs into clear actions.
• Collaboration: Lead cross-functional collaboration with internal teams and clients.
• Creative Performance: Guide and analyze creative performance to inform content development.

Skills

Paid media experience

Certification

Auction fluency

AI tools familiarity

Reporting tools

Performance metrics

Analytical skills

Communication skills

Durable skills

Education

Bachelor's degree in Marketing/Data Science or related field

Tools

Excel

Google Sheets

Looker

Job description

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

We're hiring a Social Media Strategist for a digital advertising agency — managing paid social campaigns that exceed $100K a month across Meta, TikTok, Pinterest, and Instagram, building full-funnel strategies focused on conversion and profitability, and turning performance data and AI outputs into clear strategic actions for clients.

What Your Day-to-Day Will Look Like

• Paid Social Management: Manage paid social campaigns exceeding $100K per month across Meta, TikTok, Pinterest, and Instagram.
• Full-Funnel Strategy: Develop full-funnel media strategies focused on conversion and profitability.
• Performance Optimization: Monitor and optimize key performance metrics including ROAS, CPA, CPL, and CTR.
• AI-Driven Tools: Leverage AI-driven tools (such as forecasting models, real-time bidding, and generative creative testing) to improve efficiency and scale.
• Media Intelligence: Use media intelligence (such as NLP and sentiment analysis) for competitive insights and trend detection.
• Data to Action: Translate complex performance data and AI outputs into clear, strategic actions.
• Collaboration: Lead cross-functional collaboration with internal teams and serve as a strategic voice for clients.
• Creative Performance: Guide and analyze creative performance to inform content development.
• Account Audits: Audit and assess account setups and campaign structures for optimization opportunities.
• Client Relationships: Build and maintain strong client relationships with a solution-oriented approach.
• Platform Partners: Engage with platform partners for insights, support, and best practice implementation.
• Workflows: Support the evolution of systems and workflows that improve efficiency across paid media channels.

What You Bring

• Education: Bachelor's degree in Marketing, Data Science, or a related quantitative field (an advanced degree is a plus).
• Paid Media Experience: 4+ years of paid media experience, ideally across multiple platforms and verticals.
• Certification: At least one certification (Meta Blueprint, TikTok Academy, etc.).
• Auction Fluency: Deep understanding of auction-based buying and media profitability models.
• AI Tools: Familiarity with AI-powered marketing tools (predictive modeling, automated bidding, creative analysis, etc.).
• Reporting Tools: Proficiency in tools like Excel, Google Sheets, Looker, or other reporting platforms.
• Performance Metrics: Fluency in performance metrics, testing strategies, and optimization cycles.
• Analytical Skills: An analytical mindset with strong mathematical fluency.
• Communication: Strong English communication skills (verbal and written), including client-facing confidence.
• Durable Skills: Organized, self-motivated, and adaptable in a fast-paced remote environment; curious and growth-oriented, always seeking to improve and apply new insights.

Bonus Points if:

• You have an advanced degree in a quantitative field.
• You have managed paid social budgets above $100K per month.
• You have hands-on experience with media intelligence tools such as NLP and sentiment analysis.

What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.

We support your life inside and outside of work with a comprehensive benefits package:

• Fully Remote: 100% Remote work environment, never fight traffic again
• Health Coverage: HMO (depending on location) after 90 days of service
• Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year
• Family First: Parental leave after 1 year of service

We offer additional incentives for go-getters and proven performers!

• Anniversary bonus ($100 at 1 year; $200 at 2 years)
• Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client

GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.